Results for 'Jay Morzaria'


What's with the increasing presence of social media influencers on TVCs?

Prajakta Koli, Bhuvan Bam, Yashaswini Dayama, Awez Darbar have appeared in TVCs reaffirming the fact that digital influencers are no longer restricted to the confines of social media.

The noise behind India’s voice commerce era

A WATConsult report says voice commerce shoppers will grow to 168mn by 2022 end from 83mn in 2021, do we have that many voice shoppers?
People Spotting

Jay Morzaria moves on from Schbang

He will be joining Spring Marketing Capital - an agency founded by Arun Iyer.

Why is online champion Nykaa trebling its stores to 300?

Nykaa is valued at ₹1 lakh crore because investors are excited by its online sales of ₹2,450 crores. What explains this new push for offline revenue?
Guest Article

Mirabai ate pizzas, but some marketing geniuses couldn’t digest it

No points for guessing the pizza brand. Here’s a from-the-horse’s-mouth article on you know what.

Stick to social distancing, urges Fevicol in a humorous new experiment

The leading adhesive brand stuck ‘blocked’ tables and chairs to the floor so that the rule flouters didn’t get a seat and maintained distance from one another.