In conversation with chief marketing officer, P&G India, and vice president, fabric care, P&G and BBDO’s Josy Paul about the latest rendition of Share the Load campaign.

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?

... With Agnello Dias as moderator, it's the first debate of The Advertising Club's new series 'Vice & Versa'.

In the wake of the issue that has hit the advertising industry, the AAAI has come up with an idea to protect an agency's creative ideas

Mayank Arora, a social media producer at Swiggy has stepped forward with allegations of idea theft from an interview brief he was given last year.

The new ad in the 'Share The Load' series puts emphasis on housewives' unaccounted time - before everyone wakes up and after everyone goes to sleep

Shri Sirshendu Mukhpadhyay has been honoured with the Storyteller’s Award.

Shekhawat is EVP & GM of the Bengaluru office. 

Nikhil Mahajan joins as General Manager and Akashneel Dasgupta, as Chief Creative Officer.