Results for 'Josy Paul'

Advertising

Rethinking 'Goodness': The perceived virtue of brand purpose in today's market

A ‘purpose’ and a product may not always align with each other, hence we must stop ‘force-fitting’ it in every campaign possible, say industry leaders.
Advertising

The One Club for Creativity successfully wraps up Portfolio Night 2023

The event brought together 86 emerging creatives who had the opportunity to showcase their work to a distinguished jury panel that included advertising’s top creative leaders.
Advertising

40 years later, Piyush Pandey holds Ogilvy’s reins steady

Pandey and his peers - Josy Paul, Sumanto Chattopadhyay and PG Aditiya talk about his time in the field, learnings, and lessons.
Advertising

"After lockdown ended, 7 out of 10 men have reduced their contribution to household chores": Sharat Verma, P&G

In conversation with chief marketing officer, P&G India, and vice president, fabric care, P&G and BBDO’s Josy Paul about the latest rendition of Share the Load campaign.
Media

What is the role of TV advertising in the revival of consumption?

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?
Advertising

Brand Purpose: Responsible or Opportunistic? BBDO's Josy Paul and Future Brands' Santosh Desai debate...

... With Agnello Dias as moderator, it's the first debate of The Advertising Club's new series 'Vice & Versa'.
Advertising

AAAI enters the scene in order to prevent idea thefts

In the wake of the issue that has hit the advertising industry, the AAAI has come up with an idea to protect an agency's creative ideas
Advertising

With Ariel's new 'Share the Load' spot, the dirty linen comes out to dry

Mayank Arora, a social media producer at Swiggy has stepped forward with allegations of idea theft from an interview brief he was given last year.
Advertising

Ariel's new rendition of 'Share The Load' focuses on sleep deprivation

The new ad in the 'Share The Load' series puts emphasis on housewives' unaccounted time - before everyone wakes up and after everyone goes to sleep
Advertising

Ad Club Calcutta inducts Josy Paul into its 'Hall of Fame'

Shri Sirshendu Mukhpadhyay has been honoured with the Storyteller’s Award.