P&G CMO and BBDO CCO speak on the ninth ‘Share the Load’ campaign from the laundry detergent giant.

A ‘purpose’ and a product may not always align with each other, hence we must stop ‘force-fitting’ it in every campaign possible, say industry leaders.

The event brought together 86 emerging creatives who had the opportunity to showcase their work to a distinguished jury panel that included advertising’s top creative leaders.

Pandey and his peers - Josy Paul, Sumanto Chattopadhyay and PG Aditiya talk about his time in the field, learnings, and lessons.

In conversation with chief marketing officer, P&G India, and vice president, fabric care, P&G and BBDO’s Josy Paul about the latest rendition of Share the Load campaign.

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?

... With Agnello Dias as moderator, it's the first debate of The Advertising Club's new series 'Vice & Versa'.

In the wake of the issue that has hit the advertising industry, the AAAI has come up with an idea to protect an agency's creative ideas

Mayank Arora, a social media producer at Swiggy has stepped forward with allegations of idea theft from an interview brief he was given last year.

The new ad in the 'Share The Load' series puts emphasis on housewives' unaccounted time - before everyone wakes up and after everyone goes to sleep