Results for 'Kawal Shoor'


Piramal Finance's maiden campaign introduces the concept of 'Neeyat' in banking

‘Hum Kagaz se zyaada neeyat dekhte hain’ encapsulates the message of the brand perfectly, says Arvind Iyer, Head- Marketing, Piramal Finance.

We’re commercial artists, not artists for art’s sake: The Womb co-founders

Kawal Shoor and Navin Talreja on why they won’t participate in the upcoming Effie India Awards, staying independent and refusing to pitch for work.

Mahindra Thar shuns formulaic SUV advertising; puts the woman in the driver's seat

Colloquially nicknamed 'Sapnon ki Rani', the SUV is positioned as an object of desire. A chat with both, brand and agency.

Sebamed takes science-led marketing forward with pH campaign for hairfall

The German skin care brand’s latest ad is for an anti-hairfall shampoo. It asks the consumers not to trust recommendations from friends and family.

Skincare brand Sebamed names Lux, Pears, Santoor, Rin in digital ads

In a series of posters, and TVCs Sebamed takes the comparative advertising route to show why it's milder than rivals.

Kelvinator shows off specialised features of home appliances in a five-ad campaign

Launched in the festive season, the ads highlight the features of Kelvinator ACs, refrigerators and washing machines, and target middle-income homes.
Points of View

Religion, Twitter trolls and the great Indian brand apology note…

Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?

upGrad's new ad suggests an alternative way to move ahead in your career...

... Instead of resorting to kissing a#@. Yes, the ad has people licking a donkey.

Nobel Hygiene campaigns to destigmatise incontinence

In perhaps the first direct campaign called '‘Azaadi Mubarak’ against the condition.

Global Effie Index ranks Ogilvy India as the 'Most Effective Agency' in APAC

Ogilvy India has also been declared as the second Most Effective Agency in the World and The Womb is the 'Most Effective Independent Agency' in APAC.