‘Hum Kagaz se zyaada neeyat dekhte hain’ encapsulates the message of the brand perfectly, says Arvind Iyer, Head- Marketing, Piramal Finance.

Kawal Shoor and Navin Talreja on why they won’t participate in the upcoming Effie India Awards, staying independent and refusing to pitch for work.

Colloquially nicknamed 'Sapnon ki Rani', the SUV is positioned as an object of desire. A chat with both, brand and agency.

The German skin care brand’s latest ad is for an anti-hairfall shampoo. It asks the consumers not to trust recommendations from friends and family.

In a series of posters, and TVCs Sebamed takes the comparative advertising route to show why it's milder than rivals.

Launched in the festive season, the ads highlight the features of Kelvinator ACs, refrigerators and washing machines, and target middle-income homes.

Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?

... Instead of resorting to kissing a#@. Yes, the ad has people licking a donkey.

In perhaps the first direct campaign called '‘Azaadi Mubarak’ against the condition.

Ogilvy India has also been declared as the second Most Effective Agency in the World and The Womb is the 'Most Effective Independent Agency' in APAC.