Marketing chief Virat Khullar explains the strategy behind the campaign on airbags becoming standard across all of the brand’s models.

The Sony program has a brand mention every few minutes in the show. Yet, it pulls it all off without hindering the audience's viewing experience.

Although a government initiative, the makers had to shoot the ads at Big B’s other shoot locations during lunchtime, courtesy of lack of funds.

The promo highlights the remarkable transformation taking place across every sector in India.

The campaign received multiple complaints for presenting the biscuits as a replacement for milk & wheat for children.

The 'Ye Manch Hi Aisa Hai' campaign touts the contestants as a true representation of the idea of a vibrant, talented, and knowledgeable India.

Director of 'Dangal', 'Chhichhore' continues with his association with Kaun Banega Crorepati, speaks after releasing part-1 of season 13-campaign.

When Big B saluted Air India while filming Kaun Banega Crorepati...