Prior to this, he was associated with AGL- Hakuhodo as director-business strategy.

Cho joined Kia India as regional manager (Eastern Region) in 2023.

The campaign leads the viewers on a mysterious adventure, capturing the essence of the wild.

Lee will be the third managing director and CEO of Kia India, succeeding Kook Hyun Shim and Tae Jin Park.

The campaign highlights the intrinsic need of consumers to stand out, by owning exclusive products.

On social media, the India handles of these brands clarified their stand, after backlash over Kashmir related posts born outside India.

In his new role, Sohn will oversee the planning and execution of sales strategies aimed at driving growth.