Results for 'Kunal Shah'

Marketing

CRED’s Kunal Shah to Xiaomi’s Manu Jain to Zomato’s Deepinder Goyal: The advent of top bosses as a brand's face

We look at the trend of a company’s top guy or senior employee as the brand’s unofficial face, courtesy the power of social media.
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Jackie Shroff dons cowboyesque avatar for CRED, shows "it pays to be good"

It's a new campaign where CRED is giving away Rs 16 crore worth of rewards for paying your credit card bills on the app.
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CRED, for a change, didn’t audition anyone for its print ad

The brand takes a dig at its recent IPL campaign. Also, pay close attention to a few words and the QR code of the ad.
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Govinda’s audition for CRED doesn’t go as planned; he’s now hunting for the ‘voice-over’ guy

Chi Chi joins the long list of celebrities who couldn’t clear the audition and were beaten by a “simple voice-over”.
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Daler Mehndi croons a ballad for his CRED audition…

… And not the heart-thumping ‘Tunak Tunak’ like performance that we expected.
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Now, Udit Narayan and Alka Yagnik audition for CRED

Turns out they didn’t get the gig and have decided to ‘rap’ the next time around. So, will Baba Sehgal, who posted his CRED audition tape on Twitter, get the gig?
Social Media

CRED’s lengthy Twitter thread not only educated us on Foreign Direct Investment but offered a sweet prize as well...

… Only if you stuck till the end but ‘Not everyone gets it’, eh?
Social Media

Baba Sehgal loves CRED and wants bread; his audition tape for the app

"My audition tape for CRED. Hope you guys are still looking," wrote Baba on Twitter.
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So, how did CRED get its IPL ads right? Director Ayappa credits his client for taking the idea forward

Also, what's being touted as 2020's best campaign so far didn't have an 'agency' behind it. Is that a problem?
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CRED is still trying to make an ad for Dream11 IPL and this time, it has auditioned Madhuri Dixit and Bappi Lahiri

CRED first auditioned Anil Kapoor but the result was less than jhakaas.