The animated campaign has been conceptualised by RK Swamy.

The campaign uses a story-telling approach to show how Magicbricks can make the process of buying or selling a home much simpler.

The 15-year-old property site wants to become a superapp, with a bouquet of 15+ real estate related services including pest control and home cleaning.

Previously , he was the Vice President Marketing at Dr. Oetker India.

Why is a website, which people use for buying, selling, or renting properties, advertising during lockdown? We spoke to the marketing head of Magicbricks about the new ad film.