Results for 'McDonalds'

Advertising

Why is comparative advertising a troubled concept in India?

Comparative advertising in India has mostly been adversarial unlike those in Western markets; what gives?
Marketing

McDonald’s North and East to double its footprint in next 3 years

The fast food giant plans to scale up its presence to 30 restaurants across the Northeast, West Bengal, Odisha and Jharkhand over the next three years.
Media

Brands ride the French wave in ‘Emily in Paris’ style

The Netflix show has sparked a number of viral conversations surrounding everything from Emily’s new bangs to the resurgence of neon clothing.
Advertising

McDonald’s replaces its iconic golden arches with a new logo

Following a TikTok trend, the fast-food giant decided to replace its logo with the one created by influencer Emily Zugay.
Advertising

Burger King invites customers to burn competitors ads...

Advertising

Brands release topicals around Makar Sankranti

Interviews

Ex-P&G, McDonald's marketer Paddy Rangappa pens book on advertising

Advertising

"40 hours of recording, 150 hours of composing, 50 hours of shooting": Siemens India on creating the #SoundOfWork digital film

Advertising

Mindshare's Ashwin Dutt joins Tonic Media as creative director

Advertising

Scarecrow Communications appoints Pravin Sutar as senior creative director, art