Results for 'Mi'

Marketing

Xiaomi to drop 'Mi' from its products from Q3 2021 onwards

The move is a global one and it is unclear when Indian products will also start bearing the new names.
Advertising

Mi India’s call to action for men missing salon trips

The ‘Your Salon at Home' campaign for Mi Beard Trimmer promotes personal grooming as salons and hairdressers shut shop due to COVID lockdowns.
Marketing

“Competition will come and go. They can do whatever they want”: Muralikrishnan B, Xiaomi India

India’s No. 1 smartphone and smart TV brand Xiaomi is navigating multiple crises in the Indian market, and its rivals are out to get a cut.
Advertising

Xiaomi goes musical over 100 million smartphone sales

In its latest brand film, Xiaomi's Manu Kumar Jain is seen grooving within the office premises with other employees.
Advertising

Xiaomi 'zooms' in, in new ads with Ranveer Singh...

Digital

OnePlus's 7 Pro and Netflix's Sacred Games partner for 'Shot On' campaign

Interviews

"We spend a fraction of what many big brands do on advertising": Manu Kumar Jain, Xiaomi