Addressable TV homes are set to surpass 45 Million by the end of 2024, covering 21% of Indian TV Homes.

MiQ’s sustainable ads will measure and reduce the carbon footprint of digital advertising.

Grasp will continue to operate independently under MiQ’s ownership and will retain its current brand.

The campaign focuses on retargeting CTV ad viewers on Meta platform using device graph mapping.

Previously, Rohit headed the sales team at Criteo, where he led the new business acquisition for the India market.

Here’s a little sneak peek into his work day and advice to young professionals.

The study revealed that CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?

What do the online differences between the green, yellow and red zones tell us about locked-down India? The implementation of the lockdown led to a 132% increase in biddable programmatic inventory.

Prior to joining MiQ, Varun was head of digital revenue at Republic TV