The study revealed that CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?

What do the online differences between the green, yellow and red zones tell us about locked-down India? The implementation of the lockdown led to a 132% increase in biddable programmatic inventory.

Prior to joining MiQ, Varun was head of digital revenue at Republic TV

The industry veteran will be responsible for accelerating the penetration of MiQ’s marketing intelligence solutions across the region.