Results for 'MiQ'


Harnessing strengths of linear and digital in CTV advertising

Addressable TV homes are set to surpass 45 Million by the end of 2024, covering 21% of Indian TV Homes.

MiQ partners with Scope3 and SeenThis to launch sustainable advertising in India

MiQ’s sustainable ads will measure and reduce the carbon footprint of digital advertising.

MiQ acquires French media governance martech company Grasp

Grasp will continue to operate independently under MiQ’s ownership and will retain its current brand.

Havas Media partners with MiQ to run a social campaign for JBL

The campaign focuses on retargeting CTV ad viewers on Meta platform using device graph mapping.
People Spotting

MiQ appoints Rohit Monga as the Head of Product and Partnerships for India

Previously, Rohit headed the sales team at Criteo, where he led the new business acquisition for the India market.
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Siddharth Dabhade, Member - Global Commercial Board Member, MiQ

Here’s a little sneak peek into his work day and advice to young professionals.

Havas Media Group, MiQ and Samsung Ads unveil brand lift study on Connected TV

The study revealed that CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.

Armed with research reports, surveys, whitepapers... agencies join the race to predict

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?

The right mix for running successful digital campaigns during the lockdown

What do the online differences between the green, yellow and red zones tell us about locked-down India? The implementation of the lockdown led to a 132% increase in biddable programmatic inventory.
People Spotting

MiQ appoints Varun Mohan as Head of Growth & Revenue - India & SAARC

Prior to joining MiQ, Varun was head of digital revenue at Republic TV