Results for 'Mirchi'


ISPL has collaborated with Mirchi and Gaana to enhance the overall entertainment experience

The league is scheduled to launch on March 6, 2024.

Mirchi’s Onam extravaganza, Colouronam, welcomes artists to the Radio

Listeners will also be getting into the festive spirit with on-air giveaways of stylish clothes and coveted movie tickets.
Marketing Initiative

'Good Taste Shows' segment Mirchi teams up with ICA Pidilite for What Women Want Season 4

After a successful season for Dream Homes with Gauri Khan & Shape of you with Shilpa Shetty, Mirchi strengthens its position in Digital IPs with 4th season of India’s biggest women centric celebrity chat show – What Women want with Kareena Kapoor Khan.
Guest Article

Radio: riding the evolutionary waves

Even with the advent of technology, radio is a constant in the listeners’ lives, says our guest author

Mirchi acquires minority stake in online music learning-platform Spardha

With this move, the company is planning to be on the road of digital transformation.

Mirchi expands its digital portfolio with the launch of – M-Ping – An audio solutions platform

M-Ping enables clients to effectively advertise across all audio OTT platforms with an audience-centric and a platform-agnostic approach .

Mirchi’s latest digital video creates awareness for Livpure’s Smart ROs with RJ Naved

The campaign presents RJ Naved, known for his pranks, in a new light where he tries to convince Delhites to make a smart choice.

Mirchi targets 25% revenue from digital in the next two years

Nandan Srinath, executive president, on Mirchi's transformation from a radio company to now launching its own app on the lines of Spotify and Audible.

Mirchi partners with Moods to address taboos around sex

The campaign titled 'Unfiltered Baatein – Janhit Mein Jaari' features actor Nushrratt Bharuccha and is aimed to spread awareness about safe sex.

Mirchi's new ad campaign nudges marketers to speak the language of India

Titled 'Proudly Local', the ads are in Chinese and Korean languages, on purpose.