Results for 'Mirchi'

Guest Article

Radio: riding the evolutionary waves

Even with the advent of technology, radio is a constant in the listeners’ lives, says our guest author

Mirchi acquires minority stake in online music learning-platform Spardha

With this move, the company is planning to be on the road of digital transformation.

Mirchi expands its digital portfolio with the launch of – M-Ping – An audio solutions platform

M-Ping enables clients to effectively advertise across all audio OTT platforms with an audience-centric and a platform-agnostic approach .

Mirchi’s latest digital video creates awareness for Livpure’s Smart ROs with RJ Naved

The campaign presents RJ Naved, known for his pranks, in a new light where he tries to convince Delhites to make a smart choice.

Mirchi targets 25% revenue from digital in the next two years

Nandan Srinath, executive president, on Mirchi's transformation from a radio company to now launching its own app on the lines of Spotify and Audible.

Mirchi partners with Moods to address taboos around sex

The campaign titled 'Unfiltered Baatein – Janhit Mein Jaari' features actor Nushrratt Bharuccha and is aimed to spread awareness about safe sex.

Mirchi's new ad campaign nudges marketers to speak the language of India

Titled 'Proudly Local', the ads are in Chinese and Korean languages, on purpose.

Mirchi launches a new campaign ‘Proudly Local’; nudges marketers to speak the language of India

Their latest campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages and promises to aid them in the process.

Mirchi expands its international footprint - forays into the Middle East

With the launch of its FM platform, Mirchi aims to address the Hindi content demand in the Middle East .

"Mirchi's digital reach is already bigger than its radio reach": Prashant Panday

Radio Mirchi removes "Radio" and becomes "Mirchi"; "Re-branding was long overdue," opines the MD and CEO.