The league is scheduled to launch on March 6, 2024.

Listeners will also be getting into the festive spirit with on-air giveaways of stylish clothes and coveted movie tickets.

After a successful season for Dream Homes with Gauri Khan & Shape of you with Shilpa Shetty, Mirchi strengthens its position in Digital IPs with 4th season of India’s biggest women centric celebrity chat show – What Women want with Kareena Kapoor Khan.

Even with the advent of technology, radio is a constant in the listeners’ lives, says our guest author

With this move, the company is planning to be on the road of digital transformation.

M-Ping enables clients to effectively advertise across all audio OTT platforms with an audience-centric and a platform-agnostic approach .

The campaign presents RJ Naved, known for his pranks, in a new light where he tries to convince Delhites to make a smart choice.

Nandan Srinath, executive president, on Mirchi's transformation from a radio company to now launching its own app on the lines of Spotify and Audible.

The campaign titled 'Unfiltered Baatein – Janhit Mein Jaari' features actor Nushrratt Bharuccha and is aimed to spread awareness about safe sex.

Titled 'Proudly Local', the ads are in Chinese and Korean languages, on purpose.