Even with the advent of technology, radio is a constant in the listeners’ lives, says our guest author

With this move, the company is planning to be on the road of digital transformation.

M-Ping enables clients to effectively advertise across all audio OTT platforms with an audience-centric and a platform-agnostic approach .

The campaign presents RJ Naved, known for his pranks, in a new light where he tries to convince Delhites to make a smart choice.

Nandan Srinath, executive president, on Mirchi's transformation from a radio company to now launching its own app on the lines of Spotify and Audible.

The campaign titled 'Unfiltered Baatein – Janhit Mein Jaari' features actor Nushrratt Bharuccha and is aimed to spread awareness about safe sex.

Titled 'Proudly Local', the ads are in Chinese and Korean languages, on purpose.

Their latest campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages and promises to aid them in the process.

With the launch of its FM platform, Mirchi aims to address the Hindi content demand in the Middle East .

Radio Mirchi removes "Radio" and becomes "Mirchi"; "Re-branding was long overdue," opines the MD and CEO.