Results for 'MMA'

Media

MMA India, GroupM and Amazon Ads launches ‘Winning the 2022 festive season with optimal media strategies’ playbook

The playbook is a complete guide with insights that will help marketers prepare for the upcoming festive season.
Marketing

Data Dilemma: what to look at in the times of data abundance?

afaqs! spoke to experts from the industry to find out some of the key metrics that marketers can focus on when they are lost in the sea of data.
Marketing

MMA, GroupM, Amazon release playbook on decoding consumer behaviour

The handbook for marketers touches upon expected consumer sentiment along with recommended strategies for Diwali this year.
Marketing

Voice market expected to grow by 40% by 2022: Connected Consumers Report by MMA and GroupM

The report touches on internet users, India's growing voice market and about the online shopping landscape in the country.
Marketing

MMA releases the modern marketer reckoner in collaboration with GroupM

A detailed and conceptualized report keeping in mind the business and ecosystem situation in 2020.
Marketing

India leads mobile ad fraud across Asia: MMA’s Report on Ad Fraud

The report revealed facts about the level of fraud, and its awareness in the country
Media

The future of mobile marketing, according to industry experts...

A forum organised by the MMA attempts to decode the nuances of mobile marketing in an attention-deficit digital era
Digital

IRCTC's Twitter clapback can be a lesson to brands on programmatic media buying

Marketing

The human brain needs less than half a second to engage with mobile advertising: MMA research

Digital

Can multi-touch data points, data access help reduce ad fraud?