Results for 'MMA'

Marketing

India leads mobile ad fraud across Asia: MMA’s Report on Ad Fraud

The report revealed facts about the level of fraud, and its awareness in the country
Media

The future of mobile marketing, according to industry experts...

A forum organised by the MMA attempts to decode the nuances of mobile marketing in an attention-deficit digital era
Digital

IRCTC's Twitter clapback can be a lesson to brands on programmatic media buying

Marketing

The human brain needs less than half a second to engage with mobile advertising: MMA research

Digital

Can multi-touch data points, data access help reduce ad fraud?

Digital

"Ad fraud is not just about bad traffic, it's also about organic traffic": Dhiraj Gupta, CTO & founder, mFilterIt

Digital

Worrying levels of digital ad fraud demand solutions

Marketing

Rural India enabling mobile internet growth in India: Mobile Ecosystem and ad-Sizing Report 2018

Digital

PepsiCo's D Shivakumar to chair MMA India Board

Digital

Presentation: Indian mobile internet users love ads with downloadable content