Mother Dairy’s Sanjay Sharma reveals the insights the brand is leveraging to crack the largely unorganised Rs 31,680 crore Indian paneer market.

Amul earlier launched ‘Haldi’, ‘Tulsi’ and ‘Ginger’ variants of flavoured milk to boost immunity. Dairy Day too had launched Haldi and Chyawanprash ice creams.

The bread range in Phase - I will be available at approximately 1800 exclusive outlets of Mother Dairy and Safal F&V across Delhi NCR.

Mother Dairy with this launch has also created a brand mascot named Neila that is synonymous to the company house color Blue!

As a part of our ongoing series of special interviews, we spoke to Dinesh Agrawal, the new business head of Dhara, about the brand’s COVID-19 experiences.

Butterscotch Haldi Milk is also the first in line among a range of new immunity-boosting products to be launched by Mother Dairy.

The aim was to bring back memories of the 1990s while we're all cooped up inside our homes.

For an industry that typically gets 40 per cent of its annual sales during the summer season, the ongoing national lockdown brings doom. Brands have now tied up with Swiggy, Dunzo and Zomato to salvage sales.