The platform created life-sized installations in Delhi, Mumbai, and Bengaluru.

In the ad, Madhuri Dixit showcases the brand in a vibrant avatar in order to connect with a cross section of audiences, especially women.

The brand also continues to have Amitabh Bachchan as its brand ambassador.

A 360-degree campaign juxtaposing universal human emotions with some of the fundamental strengths of the brand.

BMeG also won the OOH mandate for Muthoot Forex for the Kochi market.

The new campaign highlights how Muthoot Finance’s gold loan offerings can aid people to fulfill a wide variety of their credit needs and empower themselves.

The new campaign highlights how Muthoot Finance’s gold loan offerings can aid people to fulfill a wide variety of their credit needs and empower themselves.

To launch this new product, the company has partnered with Platinum Outdoor for an Outdoor campaign in the southern states.

Set of inspirational real-life stories narrated in the voice of Amitabh Bachchan.

At a time when both the market and real estate are down, the brand’s new campaign aims to drive away common myths associated with gold loans