Featuring Alia Bhatt and Ram Charan, the ad reminds consumers of the power of togetherness after two summers in lockdown.

With Varun Dhawan as brand ambassador, the campaign will be rolled out nationally across channels including print, mobile, TV, OOH and Digital. The campaign will also be aggressively promoted during IPL on television.

The campaign has been designed to accelerate and expand Frooti’s growth post lockdown, create a stronger brand connect and capture a larger market share

The beverage company just launched B Fizz, a malt based carbonated soft drink. It has appointed Priyanka Chopra Jonas and Jr NTR as ambassadors.

The present scenario has also led to new work schedules, like reaching the market three hours before regular time, says Parle Agro's JMD and CEO.

Joint MD and CMO | Parle Agro