Results for 'Nilon's'

Marketing

Magic pricing back in focus as raw material costs rise

While FMCG majors HUL and Nestle have already implemented price hikes across their daily-use products, Dabur and Parle are expected to follow suit.
Marketing

“Wanted to create noise in a category led by female endorsers:” Kiran Giradkar, CMO, Nilon’s

The food brand recently turned 60. A chat with its CMO about its changing TG, choice of ambassador, media mix and 'new age' food products.
Advertising

Without enough data, how do advertisers navigate the OTT world?

While advertisers are increasing their spends on streaming platforms, without a universally accepted viewership metric, they’re still shooting in the dark.
Advertising

Nilon’s #IndiaKeFoodIcons campaign is a search for the country’s top five food joints

The social media campaign is a tribute to the diverse flavours of the country on its 73rd Republic Day.
Advertising

GroupM’s m/SIX wins media mandate for Nilon’s

The account will be handled by m/SIX’s Mumbai office.
Design Digest

Nilon’s light bulb bottle for fizzy drink Cheers has a Mentos connection

Dipak Sanghavi, MD, Nilon's, elaborates on how the company came up with the unusual packaging for its newbie beverage brand Cheers.
Marketing

“Want to be available as a healthy alternative”: Nilon’s Rajheev Agarwal on new cold drink brand Cheers

With less sugar and more fruit on offer, the food brand is trying the health plank to find space in the Pepsi - Coca Cola market.
Marketing

In conversation with 5 CMOs helming 'kitchen hack' brands

A chat with executives from ITC, Mother’s Recipe, iD Fresh Foods, Jubilant FoodWorks, Nilon’s about the ready to cook segment, at CMO Week – 2nd edition.
Marketing

Nilon’s counters Maggi’s sachet masala with western blended spices; can it become a 'household name'?

The new range of western blended spices from the processed foods company includes seven new global flavours – from pasta to garlic bread.
Advertising

Nilon’s highlights convenience factor of packaged Ginger-Garlic paste in new campaign

The processed foods brand is targeting convenience seeking young cooks who are scared of spending extra effort and time in the kitchen.