The ‘OLXtraaa’ price for the car is significantly higher making the offer irresistible for the seller.

The new campaign builds on its best-price narrative with real-life situations that are fun and relatable.

The account was won through a competitive pitch.

The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office.

This film would be the final leg in their campaign.

The campaign films are a humorous take on the common tropes found across Rohit Shetty’s movies.

And Sharman Joshi is there to offer the best price.

In its first celebrity-led campaign, the used cars platform’s country head - marketing didn’t want to rope in a star just for his following.

With over two decades of experience across various domains, including automotive, he was earlier a Senior Director at OLA.