The ads for the newly launched OnePlus 10T, have been uploaded to the brand's YouTube channel.

However, his connected devices have a whole other thing in mind for him.

The ad by George Kovoor and his Ogilvy team, shows the smartphone being used for gaming, virtual reality, and more.

The feature-length film is meant to highlight the smartphone’s camera capabilities, and is now streaming on Disney+ Hotstar.

Mobile app downloads grew by 50 per cent and user engagement went up by 20 per cent, as per a study by IAMAI, OnePlus and RedSeer.

The campaign was conceptualised by BBH India and created in partnership with Chrome Pictures.

The beauty of it is that it employs all the elements of a typical Diwali ad, but only to make fun of it.

YouthBeat will be responsible for managing youth marketing for the brand, including Campus Ambassadors recruitment and planning strategies.

OnePlus founder Pete Lau announced the brand's partial integration with Oppo earlier this month. A look at the impact on its brand value.

The former co-founder of OnePlus announced that the company’s debut product, Ear 1, will pave the way for entering newer categories.