Results for 'Oneplus'

Marketing

OnePlus to launch ‘more affordable’ smartphones in India and Europe

OnePlus’ ‘affordable’ move would be a major change in OnePlus’ strategy as the brand has primarily been playing in the ‘premium’ space launching a flagship at a time.
Advertising

OnePlus 8 ad campaign launched amid lockdown, product launch to happen digitally

The launch event is scheduled for April 14 and will take place online. The event will be streamed on the brand's website and on YouTube.
Marketing

OnePlus unveils new visual identity and logo

The updates mark the most significant change to the OnePlus brand since the company was founded in December 2013.
Interviews

“I'm tasked with getting local insights”: Sumit Walia, OPPO India

An interview with the first Indian CMO of the Chinese smartphone brand
Marketing

Smartphone brands invest in fancy service centres

Players like OnePlus and OPPO go experiential.
Marketing

As smartphone brands foray into smart TVs...

Xiaomi, OnePlus, Motorola, Honor and Nokia are selling television sets.
Advertising

Smartphone brands get tech gurus to influence purchase decisions

Top names Unbox Therapy, Technical Guruji, Trackin Tech are seen in ads.
Social Media

Brands experiment with Snapchat Scan and augmented reality

We take a look at how brands have partnered with the micro-blogging platform.
Advertising

OnePlus' print ad resembles a newspaper page

Also takes a dig at rivals Apple and Samsung
Marketing

"Activations like music fests will help widen our reach": Vikas Agarwal, OnePlus

The brand's next marketing push is about music.