The feature-length film is meant to highlight the smartphone’s camera capabilities, and is now streaming on Disney+ Hotstar.

Mobile app downloads grew by 50 per cent and user engagement went up by 20 per cent, as per a study by IAMAI, OnePlus and RedSeer.

The campaign was conceptualised by BBH India and created in partnership with Chrome Pictures.

The beauty of it is that it employs all the elements of a typical Diwali ad, but only to make fun of it.

YouthBeat will be responsible for managing youth marketing for the brand, including Campus Ambassadors recruitment and planning strategies.

OnePlus founder Pete Lau announced the brand's partial integration with Oppo earlier this month. A look at the impact on its brand value.

The former co-founder of OnePlus announced that the company’s debut product, Ear 1, will pave the way for entering newer categories.

Moving to ‘essentials’ accessory list, brands like Xiaomi, Apple, OnePlus and boAt shipped TWS devices worth over Rs 2,400 crore in 2020.

OnePlus is followed by OPPO, Apple, Vivo and Realme in the top five brands list.

It was the perfect opportunity for brands to let off some steam.