Results for 'Oreo'

Advertising

Oreo answers life’s questions with AI wit in Farhan Akhtar’s voice

Mondelez chief marketer Nitin Saini, Leo Burnett and Prodigious spill the beans on the cookie brand's new work.
Marketing

Delhi HC restrains Parle from using FAB!O, rules in favour of OREO

The court has barred Parle from manufacturing, packing or selling its chocolate biscuits in the offending trade dress/pack.
Marketing Initiative

Next Bold Beat in Advertising: JioSaavn’s Dynamic Audio Spot

Mondelez India’s Oreo had an incredible 2.45MM+ Audio ads delivered via JioSaavn and saw 24.3MM+ display impressions across the app!
Design Digest

Japanese artist gives creative touch to product packaging; turns it into art

Using kirigami, the artist has created unique figures and sculptures out of outer cartons.
Advertising

To eat or to play? Oreo promises both with its tech-enabled alphabet-embossed cookies

Users can scan the alphabets on Oreo cookies to unlock access to curated games on a specially designed website.
Design Digest

OREO partners with ‘The Batman’ movie for limited edition packs

The packs mark the launch of the movie ‘The Batman’, starring Robert Pattinson, which will premiere in March.
Marketing

“Launches in COVID scenario more complicated but critical to meet consumer needs”: Inderpreet Singh, Mondelez India

The new milk shake mix extension of Mondelez’s cookie brand Oreo lets consumers have their cafe-like Oreo shakes at home.
Guest Article

Double Oreo by Chiara Ferragni - an influencer marketing case study

Oreo has collaborated with Ferragni to launch a special edition product with packaging. It is also launching a capsule collection inspired by her
Interviews

"Digital marketers have incredibly stressful lives": Hushidar Kharas, Amazon Prime Video, on a book he co-authored with Venke Sharma

Guest Article

Twitter's Taranjeet Singh on how brands can leverage cricket frenzy