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Results for 'Panasonic'
By
afaqs! news bureau
Advertising
Panasonic merges AI and live action to urge Gen Z to 'Push for change'
The spots, part of Panasonic’s new GREEN IMPACT campaign, prompt a commitment to sustainability by depicting a climate-changed 2090 future.
By
afaqs! news bureau
Digital
#IssTyohaarJataoPyaar
By
afaqs! news bureau
Advertising
Dentsu Creative India launches new campaign for Panasonic Washing Machines
The campaign urges consumers to get smarter in a quirky way.
By
afaqs! news bureau
Advertising
Panasonic launches #WelcomeToAdulthood campaign
The campaign guides youngsters to make a conscious choice on appliances.
By
afaqs!
Companies
HealthyMomsForHealthyHomes – Panasonic encourages mother care a part of childcare
The campaign focuses on the importance of creating a comfortable sleep environment for mothers for better health.
By
Namah Chawla
Advertising
“Want to package the AC as a ‘complete device’”: Panasonic's Shirish Agarwal
The brand positions the AC as a device that deals with today's pain points - health and hygiene. Chat with Panasonic's head of marcomm and brand.
By
Debashish Chakraborty
Marketing Initiative
Here’s why Panasonic Washing Machines is the ‘smart’est purchase this festive season!
The smart product comes with Miraie - an IoT platform designed by Panasonic that allows the consumer to connect / control all home appliances easily from anywhere.
By
Shreyas Kulkarni
Advertising
Cooling is so passé; AC brands are now going all out on bacteria, viruses and other features
So, is cooling no longer the core focus for AC brands? Well, looks like it.
By
afaqs!
Companies
Panasonic’s #MeetTheFuture campaign goes LIVE with iconic Buaji
The campaign features Panasonic Air Conditioners equipped with nanoe™X technology to inhibit adhered novel coronavirus.
By
Ashwini Gangal
Editor's Note
‘Covid Consumerism’: Good for business, bad for marketing?
As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.
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