Results for 'Panasonic'




Dentsu Creative India launches new campaign for Panasonic Washing Machines

The campaign urges consumers to get smarter in a quirky way.

Panasonic launches #WelcomeToAdulthood campaign

The campaign guides youngsters to make a conscious choice on appliances.

HealthyMomsForHealthyHomes – Panasonic encourages mother care a part of childcare

The campaign focuses on the importance of creating a comfortable sleep environment for mothers for better health.

“Want to package the AC as a ‘complete device’”: Panasonic's Shirish Agarwal

The brand positions the AC as a device that deals with today's pain points - health and hygiene. Chat with Panasonic's head of marcomm and brand.
Marketing Initiative

Here’s why Panasonic Washing Machines is the ‘smart’est purchase this festive season!

The smart product comes with Miraie - an IoT platform designed by Panasonic that allows the consumer to connect / control all home appliances easily from anywhere.

Cooling is so passé; AC brands are now going all out on bacteria, viruses and other features

So, is cooling no longer the core focus for AC brands? Well, looks like it.

Panasonic’s #MeetTheFuture campaign goes LIVE with iconic Buaji

The campaign features Panasonic Air Conditioners equipped with nanoe™X technology to inhibit adhered novel coronavirus.
Editor's Note

‘Covid Consumerism’: Good for business, bad for marketing?

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.

Panasonic’s #IntelligentHAI campaign introduces AI-enabled refrigerators

Launched five short digital films to spotlight the smart and intelligent refrigerator range.