Results for 'Panasonic'


HealthyMomsForHealthyHomes – Panasonic encourages mother care a part of childcare

The campaign focuses on the importance of creating a comfortable sleep environment for mothers for better health.

“Want to package the AC as a ‘complete device’”: Panasonic's Shirish Agarwal

The brand positions the AC as a device that deals with today's pain points - health and hygiene. Chat with Panasonic's head of marcomm and brand.
Marketing Initiative

Here’s why Panasonic Washing Machines is the ‘smart’est purchase this festive season!

The smart product comes with Miraie - an IoT platform designed by Panasonic that allows the consumer to connect / control all home appliances easily from anywhere.

Cooling is so passé; AC brands are now going all out on bacteria, viruses and other features

So, is cooling no longer the core focus for AC brands? Well, looks like it.

Panasonic’s #MeetTheFuture campaign goes LIVE with iconic Buaji

The campaign features Panasonic Air Conditioners equipped with nanoe™X technology to inhibit adhered novel coronavirus.
Editor's Note

‘Covid Consumerism’: Good for business, bad for marketing?

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.

Panasonic’s #IntelligentHAI campaign introduces AI-enabled refrigerators

Launched five short digital films to spotlight the smart and intelligent refrigerator range.

Panasonic celebrates Parents’ Day through its new digital campaign

An online contest was run across Panasonic’s Facebook, Twitter and Instagram handles, seeking original stories from users.

Panasonic India's digital campaign crosses 100Mn views on YouTube

The campaign was planned and executed digitally by WATConsult, the hybrid digital agency from the house of Dentsu Aegis Network (DAN) India.

Panasonic bats for colour blind photographers, unveils special viewfinder

The new lens has been announced in a campaign titled #RightToColour.