Before rejoining Pepperfry, Varman was the COO at Isho.com, a D2C eCommerce furniture startup in Bangladesh.

He will oversee initiatives and investor relations, ensuring the plans and journey are communicated to the investors for profitable growth.

The campaign video showcases the Indian Dad, who evaluates prices, warranties, and every detail before approving anything.

The campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two.

Previosuly, he was working as the chief marketing officer at Tyke Investment & the head of performance marketing & SEO Growth at Flipkart.

Air India, Godrej, Max Protein, Zupee, Bajaj Allianz Life, Pepperfry, and Boddess Beauty unveiled campaigns to commemorate the occasion.

He discusses marketing strategy, future plans, the competitive landscape, and more.

This appointment is in response to the recent death of Ambareesh Murty, who was a co-founder and former CEO of Pepperfry.

The 51-year-old entrepreneur suffered a cardiac arrest in Leh, where he was with his strategy team for an offsite event.

Murali joined the company in December 2021as Vice President and Head of Marketing.