Results for 'Pepperfry'

People Spotting

Pepperfry appoints Piyush Agarwal as Head of Supply Chain

His appointment is effective immediately and will be based out of Pepperfry House, Mumbai.

Saifeena cast as Pepperfry’s first-ever brand ambassador; debut in Diwali campaign

The campaign will run during T20 World Cup on Hotstar, as well as ATP tour, Spanish La Liga on Voot and UEFA Champions League matches on Sony Liv.
People Spotting

Pepperfry’s Ankit Khirwal joins upGrad as its head of marketing

Before this move, he headed the online furniture brand’s marketing duties.

"About 25% of our traffic since last year's lockdown is from new users in small towns": Pepperfry's Kashyap Vadapalli

In a quick chat about his new ads, the CMO talks about busting the psychological barriers of first-time buyers.

Studio Pepperfry footfalls are back to last year's levels says its chief marketer Kashyap Vadapalli

He talks about the brand's latest ad campaign, what people are buying, and if the Pepperfry consumer has changed and more.

As demand for home décor, ‘WFH furniture’ doubles, IKEA, Amazon, Flipkart, Pepperfry share shopper trends

Bean bags, lamps, beds, table décor, home fragrance are among frequently bought items. Flipkart has seen a 50% increase in bar cabinet sales.

Pepperfry launches - ‘Swadeshi is great’ – campaign to celebrate Indian craftsmanship

Encourages consumers to buy ‘Swadeshi’, not because it is Indian, but because it is superior.
Guest Article

Uber Eats' Tinda ad is the most watched Indian ad on YouTube in January

CMO Special

Kashyap Vadapalli

Chief Marketing Officer, Pepperfry

Diwali Party