Results for 'Perfetti Van Melle India'

Marketing

Cost, clutter, and competition: key factors Perfetti will consider for IPL advertising

Perfetti recently launched a new product for its Center Fresh Mints range. However, the brand is undecided about using IPL to drive promotions.
Marketing

Mentos-Fanta fusion: a quest to amplify brand image, not just revenue

Gunjan Khetan, marketing director, Perfetti Van Melle shares the objective behind the limited-edition launch, expectations and more.
Marketing Initiative

Perfetti Van Melle India's Center fruit launches 'Gully Ka World Cup' campaign in a quirky manner

Center Fruit’s new advert weaves the brand proposition in a similar slice-of-life scenario.
Advertising

Center Fresh, Dharma 2.0 unveils the magic of first meetings in their latest digital film ‘Jadoo’

The film embodies the brand’s nucleus of fresh breath confidence.
Advertising

Happydent shines a light on an issue that matters…

… While retaining the sense of humour we’ve come to expect from it.
Marketing

As Alpenliebe completes 25 years in India, let the celebrations begin

The brand's new campaign includes a TVC and a consumer engagement contest
Marketing

Perfetti launches first non-gum variant of Center Fruit...

... Center fruit Soft Chews.
Advertising

Happydent merges crowdsourcing and causevertising...

...In its latest #HappydentSparklingSmile campaign.
Interviews

"In FMCG, marketing drives the company; in non-FMCG, marketing is a support function": Rajesh Ramakrishnan, MD, Perfetti Van Melle India

People Spotting

Perfetti Van Melle India appoints Rajesh Ramakrishnan as MD