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Results for 'Plum'
By
Namah Chawla
Points of View
The marketer’s playbook for 2023
Leading marketers share their top learnings of 2022 and plans for the coming year.
By
afaqs! news bureau
Advertising
Plum unveils ad film with Brand Ambassador Rashmika Mandanna
The new ad film – PimpleCareUpdated, aims to resolve modern day pimple care routine.
By
afaqs! news bureau
Advertising
Essence bags integrated media duties for beauty brand Plum in India
The agency will manage strategy, media planning and media activation for Plum’s brand marketing activities.
By
afaqs! news bureau
Advertising
Rashmika Mandanna joins vegan skincare brand Plum as an investor and brand ambassador
Mandanna will play the role of an advocate and in enhancing brand love by spreading goodness across key markets.
By
afaqs!
Companies
Plum sets up ‘Plum Shelters’ under its initiative #Empties4Good
The initiative aims to protect strays from extreme heat via shelters made from empty plastic packaging.
By
Namah Chawla
Marketing
“Social commerce helps in creating buying intent and consumer trust”: Shivani Behl, Plum
The D2C brand’s CMO talks about the efforts to bridge the gap between skincare and makeup products.