The new ad film – PimpleCareUpdated, aims to resolve modern day pimple care routine.

The agency will manage strategy, media planning and media activation for Plum’s brand marketing activities.

Mandanna will play the role of an advocate and in enhancing brand love by spreading goodness across key markets.

The initiative aims to protect strays from extreme heat via shelters made from empty plastic packaging.

The D2C brand’s CMO talks about the efforts to bridge the gap between skincare and makeup products.