Results for 'Plum'

Points of View

The marketer’s playbook for 2023

Leading marketers share their top learnings of 2022 and plans for the coming year.

Plum unveils ad film with Brand Ambassador Rashmika Mandanna

The new ad film – PimpleCareUpdated, aims to resolve modern day pimple care routine.

Essence bags integrated media duties for beauty brand Plum in India

The agency will manage strategy, media planning and media activation for Plum’s brand marketing activities.

Rashmika Mandanna joins vegan skincare brand Plum as an investor and brand ambassador

Mandanna will play the role of an advocate and in enhancing brand love by spreading goodness across key markets.

Plum sets up ‘Plum Shelters’ under its initiative #Empties4Good

The initiative aims to protect strays from extreme heat via shelters made from empty plastic packaging.

“Social commerce helps in creating buying intent and consumer trust”: Shivani Behl, Plum

The D2C brand’s CMO talks about the efforts to bridge the gap between skincare and makeup products.