Shankar Prasad dishes out the details on festive ad spends, geo segmentation taking a backseat and more.

The agency is tasked with the responsibility of creating and implementing strategies to fast track the brand’s growth.

Priya was previously working with The/Nudge Institute, an Indian non-profit action institute.

The campaign showcases the product’s new-gen filters, non-oily and lightweight formula.

The founder speaks on big trends this year, plans for the future, and the impact of Tira entering the category.

Conceptualised by Famous Innovations, the campaign will be promoted across various media channels, including Facebook, Instagram, and OTT platforms.

The range includes baby lotion, body wash, baby shampoo and massage oil.

Leading marketers share their top learnings of 2022 and plans for the coming year.

The new ad film – PimpleCareUpdated, aims to resolve modern day pimple care routine.

The agency will manage strategy, media planning and media activation for Plum’s brand marketing activities.