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Results for 'Plum'
By
afaqs! news bureau
Advertising
Plum declares ‘You Can Have It All’ in its latest SPF 50 Sunscreen campaign
The campaign showcases the product’s new-gen filters, non-oily and lightweight formula.
By
Yash Bhatia
Marketing
Plum Goodness’ Shankar Prasad's views on quick commerce beauty market and trends in the category
The founder speaks on big trends this year, plans for the future, and the impact of Tira entering the category.
By
afaqs! news bureau
Advertising
Plum 'Shines' in its haircare campaign: Get shinier hair with a splash of humor!
Conceptualised by Famous Innovations, the campaign will be promoted across various media channels, including Facebook, Instagram, and OTT platforms.
By
afaqs! news bureau
Marketing
Plum forays into baby care category
The range includes baby lotion, body wash, baby shampoo and massage oil.
By
Namah Chawla
Points of View
The marketer’s playbook for 2023
Leading marketers share their top learnings of 2022 and plans for the coming year.
By
afaqs! news bureau
Advertising
Plum unveils ad film with Brand Ambassador Rashmika Mandanna
The new ad film – PimpleCareUpdated, aims to resolve modern day pimple care routine.
By
afaqs! news bureau
Advertising
Essence bags integrated media duties for beauty brand Plum in India
The agency will manage strategy, media planning and media activation for Plum’s brand marketing activities.
By
afaqs! news bureau
Advertising
Rashmika Mandanna joins vegan skincare brand Plum as an investor and brand ambassador
Mandanna will play the role of an advocate and in enhancing brand love by spreading goodness across key markets.
By
afaqs!
Companies
Plum sets up ‘Plum Shelters’ under its initiative #Empties4Good
The initiative aims to protect strays from extreme heat via shelters made from empty plastic packaging.
By
Namah Chawla
Marketing
“Social commerce helps in creating buying intent and consumer trust”: Shivani Behl, Plum
The D2C brand’s CMO talks about the efforts to bridge the gap between skincare and makeup products.