Results for 'Plum'


Plum declares ‘You Can Have It All’ in its latest SPF 50 Sunscreen campaign

The campaign showcases the product’s new-gen filters, non-oily and lightweight formula.

Plum Goodness’ Shankar Prasad's views on quick commerce beauty market and trends in the category

The founder speaks on big trends this year, plans for the future, and the impact of Tira entering the category.

Plum 'Shines' in its haircare campaign: Get shinier hair with a splash of humor!

Conceptualised by Famous Innovations, the campaign will be promoted across various media channels, including Facebook, Instagram, and OTT platforms.

Plum forays into baby care category

The range includes baby lotion, body wash, baby shampoo and massage oil.
Points of View

The marketer’s playbook for 2023

Leading marketers share their top learnings of 2022 and plans for the coming year.

Plum unveils ad film with Brand Ambassador Rashmika Mandanna

The new ad film – PimpleCareUpdated, aims to resolve modern day pimple care routine.

Essence bags integrated media duties for beauty brand Plum in India

The agency will manage strategy, media planning and media activation for Plum’s brand marketing activities.

Rashmika Mandanna joins vegan skincare brand Plum as an investor and brand ambassador

Mandanna will play the role of an advocate and in enhancing brand love by spreading goodness across key markets.

Plum sets up ‘Plum Shelters’ under its initiative #Empties4Good

The initiative aims to protect strays from extreme heat via shelters made from empty plastic packaging.

“Social commerce helps in creating buying intent and consumer trust”: Shivani Behl, Plum

The D2C brand’s CMO talks about the efforts to bridge the gap between skincare and makeup products.