Results for 'POCO'

Social Media

POCO’s Anuj Sharma switches to influencer mode for upcoming X3 Pro launch

Sharma is doing what tech influencers do – review the pros and cons of a new device over several episodes of comparisons and tests.
Marketing

“The new POCO mascot will be our brand ambassador, sans the celeb cost and baggage”: POCO’s Anuj Sharma

POCO’s country manager takes us through the journey – from ideation to the unveiling of the brand’s refreshed look and its new spunky emoticon mascot.
Profile

“Manu Kumar Jain taught me to be limitless”: ex-Xiaomi CMO Anuj Sharma, now POCO India chief

The new country director for POCO India shares his experiences of working on India’s No. 1 smartphone brand and his new role of leading a juvenile offshoot.
People Spotting

Xiaomi India’s Anuj Sharma joins POCO India as country head

He has been the head of marketing at Xiaomi India since 2018.