Results for 'Podcasts'


What’s the standard of a good podcast?

Industry experts discuss how the upsurge in consumption has led to transparency challenges in India’s podcasting space.

All talk, no show: why are podcasts struggling to attract advertisers?

Once touted as the next big thing in audio, podcasts have struggled to attract marketers since the medium gained pace. The consumer count is up, where is all the ad money?

Spotify promotes its podcasts with ‘Jeetu Bhaiya’

The series of ads on the audio streaming giant’s social media handles are about different kinds of podcasts available on the platform.

Spotify introduces ‘call to action’ ads for podcasts

These ads can be customised by advertisers with images, text and other clickable buttons and can encourage the desired call to action.

“The audio industry is poised for exponential growth, not just in India, but globally too”: Rohan Nayak, Pocket FM

Pocket FM, an audio app that focuses on long-form content, recently raised $22.4 million from investors. The co-founder and CEO explains why consumption for audio content is surging.

Sounds of tomorrow – thoughts on the future of the world of audio streaming and content

Day 1 of Audionxt Week talked about ‘The Sounds of Tomorrow’, and the panel began a journey of a deep dive into the world of audio.

SPNI forays into podcasts; "Endeavour to inspire and entertain a global listener-base": NP Singh

The major Indian broadcast company has ventured into audio streaming with the ‘Go-Beyond Podcast’.

Amazon Prime Music launches podcasts for customers in India

Prime Music members now have access to podcasts from local popular shows from creators like Jay Shetty and Cyrus Broacha as well as global Amazon Originals.

Hungama Music forays into original podcasts

Plans to launch over 30 new podcasts in 6 languages in the next 1 year.

Spotify makes a case for audio, podcast ads

As Indians listen to more music while under lockdown, Spotify feels there is untapped potential for audio ads. Here are some brand considerations.