Industry experts discuss how the upsurge in consumption has led to transparency challenges in India’s podcasting space.

Once touted as the next big thing in audio, podcasts have struggled to attract marketers since the medium gained pace. The consumer count is up, where is all the ad money?

The series of ads on the audio streaming giant’s social media handles are about different kinds of podcasts available on the platform.

These ads can be customised by advertisers with images, text and other clickable buttons and can encourage the desired call to action.

Pocket FM, an audio app that focuses on long-form content, recently raised $22.4 million from investors. The co-founder and CEO explains why consumption for audio content is surging.

Day 1 of Audionxt Week talked about ‘The Sounds of Tomorrow’, and the panel began a journey of a deep dive into the world of audio.

The major Indian broadcast company has ventured into audio streaming with the ‘Go-Beyond Podcast’.

Prime Music members now have access to podcasts from local popular shows from creators like Jay Shetty and Cyrus Broacha as well as global Amazon Originals.

Plans to launch over 30 new podcasts in 6 languages in the next 1 year.

As Indians listen to more music while under lockdown, Spotify feels there is untapped potential for audio ads. Here are some brand considerations.