Results for 'Policybazaar'

Brands and Sports marketing

“IPL broadcast helped us tap non-metros and tier-2 cities, contributes 60-70% now”: Sharat Dhall, PolicyBazaar

The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more..
Advertising

Policybazaar ups its endorsement game; gets Akshay Kumar to persuade

The copies of the two ads released as a part of the brand’s #AapKiSideHai campaign seems to be in line with the company’s previous campaign featuring actor Sumeet Vyas.
Advertising

“Ab to karwa lo health insurance…” implores Sumeet Vyas for Policybazaar in ads that make no mention of COVID

The TV commercials, shot before the pandemic, seem to have a renewed meaning now. We spoke to the brand’s COO Sharat Dhall about them.
TV

Policybazaar New Health Insurance

TV

Policybazaar New Term Insurance

Digital

A closer look at Paisabazaar's 'Wedding Speech' advert

TV

Pankaj Tripathi & Divya Dutta

Digital

E-comm marketers on the wonders and woes of advertising on TV

Digital

Brand Owners' Summit: On how to build a brand in the start-up world

Advertising

Cheil's Varun Goswami joins Grey as ECD