Kingshuk Mitra, head- ad sales, sports, Disney Star, and Dhruv Dhawan, head of ads, Disney+ Hotstar, share the network’s strategy for the upcoming sporting properties.

The league reached 351 million viewers in 2023, with 65% viewership coming from premium NCCS AB households.

According to experts, while the ad rates for cricket IPs will hit the roof, emerging sports are likely to build value and attract advertisers.

Actors Nani, Shiva Rajkumar, Sudeep Kiccha, Tara Sutaria, Tiger Shroff, and Vicky Kaushal have also been a part of the league.

The ace defender Fazel Atrachali will lead the side with Ram Mehar Singh as coach.

A hectic sporting calendar, packed with PKL, ISL, ICC Men’s T20 World Cup and FIFA World Cup Qatar, in the midst of the festive season, is set to attract huge ad revenue.

Tenzing Niyogi, former segment leader – sports advisory, EY India, has now joined hands with Amit Burman, chairman of Dabur to roll out Ultimate Kho Kho League.

This documentary highlights the efforts and stride kabaddi heroes have made through their lives and the Pro Kabaddi League.