A deep dive into how the dynamics between PR and traditional media have evolved since the advent of social media.

Industry experts deliberate on the role of data in measuring PR success, the need for data literacy, and more.

Is communication really the key? Industry specialists discuss its importance and role of PR in maintaining brand reputation.

On the back of consistent tech integration, the agency's chief technology officer explains how PR has embraced a new role in the current landscape.

PR professionals need to understand key transformations, strategies, and emerging trends that are shaping the future of PR, says our guest author.

Several agencies have dropped 'PR' from their name because they expect non-traditional revenues to soon top 50 per cent of the total.

Our guest author explores nine of the best PR crisis management techniques that can help organisations.

Our guest author says corporate communication professionals need to work in harmony with PR agencies and take advantage of the latter's wisdom.

Good public relations isn't just about the launch, it's also about maintaining a steady communication flow with media outlets and consumers, says our guest author.