He will be responsible for Growth, Marketing, Operations, and Compliance at Castler.

The first, in a series of ads conceptualised by Talented, features Shashank Mehta - the CEO of The Whole Truth Foods.

The agency will be responsible for driving educational and marketing content for digital amplification across channels.

At Ogilvy, he worked as Senior Vice President - Integrated Planning.

Prior to this, Gaurav worked with The Coca-Cola Company as Brand Marketing Lead.

The account was won following a multi-agency pitch.