The ad, made by DDB Mudra, continues the tradition of highlighting just one feature of a smartphone than the entire device.

'Chaunk Gaye?' need not apply only to lackluster or stained clothing.

The digital ad film takes the viewers through a host of scenarios, from aspiring models to newbie photographers.

The video retains traits of the several comic characters like Politician Nograj, Ramamurthy Avre, Gopi, etc. that Sait plays in his videos.

While most brands are postponing new launches and promotions, Xiaomi is marching ahead at full pace. Xiaomi launched five products during the lockdown and is now entering the laptops category.

The launch film was conceptualized by the Redmi Marketing team along with Momo Media, starring the team behind the product in a video call.

The imagery, along with a reference to 'Fat Man', was part of the ad to promote the Redmi Note 9 series.