PhonePe's ad talks about the 'spirit of India' in the face of coronavirus
The ad sees brand ambassador and Bollywood star Aamir Khan in a cameo, do a voice-over. It attempts to salute Indians' spirit as the economy attempts to 'unlock'.
How do creative geniuses hide them from fellow folks? Also, is there any risk if they share the ideas, out of excitement or to simply put them to the test?