Results for 'Samsung'

Advertising

Cooling is so passé; AC brands are now going all out on bacteria, viruses and other features

So, is cooling no longer the core focus for AC brands? Well, looks like it.
Marketing

Samsung India partners with Instagram to ‘Hunt for the Next Galaxy Expert’

Samsung India will engage with Instagram for first ever branded integration with ‘Born on Instagram’.
Companies

Samsung completes 25 Years in the country

Major initiatives for Citizenship, R&D, Startup community and Manufacturing on the anvil.
Marketing

Ramen, skincare, BTS and K-dramas… A look at the rise of Korean culture in India

Since lockdown began, India has seen an increased interest in Korean dramas, cuisine, etc. What does it mean for the ad world?
Marketing

Is this the right time for Samsung to push foldable smartphones?

Especially since the devices cost upwards of Rs 1 lakh...
Social Media

Samsung, Hyundai, Fila pull BTS ads after outrage from China

The wildly popular K-pop boy group is facing Chinese backlash after its leader RM’s comments about the Korean War.
Marketing

Is COVID an opportunity for Samsung to unseat Xiaomi?

While the share of Chinese brands in the Indian smartphone market has fallen, Korean brand Samsung witnessed a spike, as per Counterpoint Research.
Companies

ZEE5 unlocks ‘Scan And Pay’ UPI Option on Samsung Smart Televisions

Convenient three-step payment option lets viewers scan and pay for an uninterrupted viewing experience.
Social Media

Samsung pulls a Netflix with a 'Bandersnatch'-like Instagram story ad

The ad by Samsung UK for the Galaxy Note 10+ 5G unfolds through Instagram's 'story' feature, using choices to take the narrative forward
Marketing

Samsung Mobile is India’s most desired brand in 2020: TRA Research

Tata Group tops with 29 brands featured in the list, Godrej gets 11, Amul, Reliance and LG score 9 each.