It’s the first in a series of ads from the electronics giant, featuring the entrepreneurial success of folks across India.

The South Korean tech behemoth loves taking a bite of the ‘apple’.

Samsung, Vivo, OPPO, Huawei have launched foldable phones in India.

The campaign has been conceptualised by Cheil India.

Alia will be seen featuring in a 360-degree campaign that includes digital and outdoor activations.

The ad features a woman obsessing over Samsung Z Flip4 phone.

The phone that claps back enters a new generation with some soothing spots.

Samsung’s extensive one month campaign includes bright, LED-lit creatives visible on highways.

Previously, he headed digital marketing at Samsung Southeast Asia & Oceania.

All the ads are meant to show off the devices' prowess when it comes to performance.