Results for 'Samsung Ads'


Harnessing strengths of linear and digital in CTV advertising

Addressable TV homes are set to surpass 45 Million by the end of 2024, covering 21% of Indian TV Homes.

Samsung Ads India introduces sponsored row feature to enhance content discoverability on Samsung TVs

The sponsored row ads take the user directly from the home screen to the selected content within the relevant channel or app.

All you need to know about 'FAST Channels'

Warner Bros. Discovery, YouTube and Amazon have forayed into the FAST lane in the US. Will this new streaming technology make waves in India?

Almost 80% Indians happy to pay small fee to access ad-free experience: Samsung Ads Report

The study compared key markets in Europe and APAC to understand what drives audiences to engage with advertising experiences across the TV landscape.

New study sheds light on how TV audiences engage with streamed ads

Indian viewers are receptive to advertising if it supports free content.
People Spotting

Samsung Ads India expands team with three new hires

Abhinav Dhimam joins as analytics and insights manager; Sahil Nanda joins as client solutions manager and Bushra Ansari as finance and business operation manager.

Havas Media Group, MiQ and Samsung Ads unveil brand lift study on Connected TV

The study revealed that CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.

Samsung's advertising blitzkrieg to promote new Galaxy S22, S22+ phones

The handsets are now available all over the world.

"Want to engage users at the TV home screen itself, without being too intrusive": Prabhvir Sahmey, Samsung Ads

A chat with Samsung Ads' India marketing head about the advertising potential in the connected TV space.