Samsung Ads India expands team with three new hires
Abhinav Dhimam joins as analytics and insights manager; Sahil Nanda joins as client solutions manager and Bushra Ansari as finance and business operation manager.
Havas Media Group, MiQ and Samsung Ads unveil brand lift study on Connected TV
The study revealed that CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.