Results for 'Samsung Ads'

Advertising

New study sheds light on how TV audiences engage with streamed ads

Indian viewers are receptive to advertising if it supports free content.
People Spotting

Samsung Ads India expands team with three new hires

Abhinav Dhimam joins as analytics and insights manager; Sahil Nanda joins as client solutions manager and Bushra Ansari as finance and business operation manager.
Advertising

Havas Media Group, MiQ and Samsung Ads unveil brand lift study on Connected TV

The study revealed that CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.
Advertising

Samsung's advertising blitzkrieg to promote new Galaxy S22, S22+ phones

The handsets are now available all over the world.
Marketing

"Want to engage users at the TV home screen itself, without being too intrusive": Prabhvir Sahmey, Samsung Ads

A chat with Samsung Ads' India marketing head about the advertising potential in the connected TV space.