Here are some tips on catching the consumer’s eye in a noisy, crowded retail market.

Tweaking of pack design, ads, and logos after criticism has become common. Are brands too quick to respond?

Screenshots of a scene from Zee Bangla went viral after someone tweeted about the showmakers' use of Scotch-Brite as a makeshift medical equipment.

Is Scotch-Brite India's quick response to an online post, and then announce a logo change, the start of a new brand communication phase?

The gender marker was highlighted by communication consultant Karthik Srinivasan in a post on LinkedIn drawing a response from the brand’s marketing head.