Results for 'Scotch-Brite'

Marketing

The psychology behind FMCG hotspots

Here are some tips on catching the consumer’s eye in a noisy, crowded retail market.
Points of View

Scotch-Brite to Tanishq to Myntra: Are brands too swift in their response to criticism?

Tweaking of pack design, ads, and logos after criticism has become common. Are brands too quick to respond?
Advertising

When Scotch-Brite got unexpected fame in a fictitious hospital

Screenshots of a scene from Zee Bangla went viral after someone tweeted about the showmakers' use of Scotch-Brite as a makeshift medical equipment.
Points of View

When brands take hours, and not decades, to respond to feedback

Is Scotch-Brite India's quick response to an online post, and then announce a logo change, the start of a new brand communication phase?
Marketing

Scotch-Brite to do away with ‘the woman’ in its logo

The gender marker was highlighted by communication consultant Karthik Srinivasan in a post on LinkedIn drawing a response from the brand’s marketing head.
Advertising

Lowe Lintas bags creative mandate for Scotch-Brite and Scotchgard

Advertising

Scotch Brite: Blessed to Last

Advertising

Scotch-Brite lets consumers scrub for free grub

Print

The Cleaning T-Shirt

Digital

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