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Anupam Mittal, founder of features in a short film showcasing the brand's journey

The idea of for Anupam Mittal came from his real life predicaments.
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When Tinder India went “ok boomer” on’s tweet

… Are we at the beginning of a tiff between a dating app and a matrimonial platform?

Stop asking Singles ‘What’s the plan?’ – Valentine’s Day Survey

According to the survey, 46% singles feel that one of the most annoying things about Valentine’s Day is being asked- “So, what’s the plan?”.
Advertising's new campaign features women taking the reins in the matrimonial process

In both the ads, the potential bride-to-be takes an active role in groom hunting, instead of the family initiating the conversation.
Marketing claims a 35-40% surge in consumer base during lockdown

We spoke to the matchmaking portal’s director of brand marketing, Adhish Zaveri…
Marketing removes 'skin tone filters' from its platform

Shortly after HUL dropped the word fair from its product 'Fair & Lovely', announced it would remove the skin tone criteria filter from its site.
Companies’s new video calling feature witnesses surge in usage

Over 75,000 members use Shaadi Meet in two days.
Marketing to organise virtual meetings between matches

On day 1 of the launch around 75k members used the feature and on Day 2 this went up by 40% to 105K.

WFH takes on a whole new meaning with virtual weddings...

Distance is immaterial when two people want to take the plunge and tie the knot. Here's how is facilitating virtual weddings, during times of lockdown.

Dating while distancing: how e-meeting and wedding services cope…

How are online dating services and matrimonial apps dealing with the 21-day lockdown imposed throughout the nation?