Adhish Zaveri, AVP – marketing, Shaadi.com, talks about global positioning, new campaign, and how the founder’s appearance in ‘Shark Tank’ has aided the matrimonial platform.

Shaadi Live events will allow members a quick 5 min virtual rendezvous with up to 10 potential matches within an hour.

Though the end goal is the same – to find a partner, maybe get married, Indian and international dating apps are positioned distinctly. We try to decode why.

The idea of Shaadi.com for Anupam Mittal came from his real life predicaments.

… Are we at the beginning of a tiff between a dating app and a matrimonial platform?

According to the survey, 46% singles feel that one of the most annoying things about Valentine’s Day is being asked- “So, what’s the plan?”.

In both the ads, the potential bride-to-be takes an active role in groom hunting, instead of the family initiating the conversation.

We spoke to the matchmaking portal’s director of brand marketing, Adhish Zaveri…

Shortly after HUL dropped the word fair from its product 'Fair & Lovely', shaadi.com announced it would remove the skin tone criteria filter from its site.

Over 75,000 members use Shaadi Meet in two days.