Results for 'Shaadi.com'

Social Media

When Tinder India went “ok boomer” on Shaadi.com’s tweet

… Are we at the beginning of a tiff between a dating app and a matrimonial platform?
Companies

Stop asking Singles ‘What’s the plan?’ – Shaadi.com Valentine’s Day Survey

According to the survey, 46% singles feel that one of the most annoying things about Valentine’s Day is being asked- “So, what’s the plan?”.
Advertising

Shaadi.com's new campaign features women taking the reins in the matrimonial process

In both the ads, the potential bride-to-be takes an active role in groom hunting, instead of the family initiating the conversation.
Marketing

Shaadi.com claims a 35-40% surge in consumer base during lockdown

We spoke to the matchmaking portal’s director of brand marketing, Adhish Zaveri…
Marketing

Shaadi.com removes 'skin tone filters' from its platform

Shortly after HUL dropped the word fair from its product 'Fair & Lovely', shaadi.com announced it would remove the skin tone criteria filter from its site.
Companies

Shaadi.com’s new video calling feature witnesses surge in usage

Over 75,000 members use Shaadi Meet in two days.
Marketing

Shaadi.com to organise virtual meetings between matches

On day 1 of the launch around 75k members used the feature and on Day 2 this went up by 40% to 105K.
Media

WFH takes on a whole new meaning with virtual weddings...

Distance is immaterial when two people want to take the plunge and tie the knot. Here's how shaadi.com is facilitating virtual weddings, during times of lockdown.
Marketing

Dating while distancing: how e-meeting and wedding services cope…

How are online dating services and matrimonial apps dealing with the 21-day lockdown imposed throughout the nation?
Media

On regional language content and advertising in the OTT space...

Colors Telugu will launch exclusively on VOOT — we caught up with Gourav Rakshit, COO, Viacom 18 Digital Ventures to find out more...