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Marketing pitches itself as a dating platform for ‘desis’ in the US, UK, Canada and UAE

Adhish Zaveri, AVP – marketing,, talks about global positioning, new campaign, and how the founder’s appearance in ‘Shark Tank’ has aided the matrimonial platform.
Marketing launches Shaadi Live

Shaadi Live events will allow members a quick 5 min virtual rendezvous with up to 10 potential matches within an hour.

Desi dating apps take on international rivals, matrimonial sites

Though the end goal is the same – to find a partner, maybe get married, Indian and international dating apps are positioned distinctly. We try to decode why.

Anupam Mittal, founder of features in a short film showcasing the brand's journey

The idea of for Anupam Mittal came from his real life predicaments.
Social Media

When Tinder India went “ok boomer” on’s tweet

… Are we at the beginning of a tiff between a dating app and a matrimonial platform?

Stop asking Singles ‘What’s the plan?’ – Valentine’s Day Survey

According to the survey, 46% singles feel that one of the most annoying things about Valentine’s Day is being asked- “So, what’s the plan?”.
Advertising's new campaign features women taking the reins in the matrimonial process

In both the ads, the potential bride-to-be takes an active role in groom hunting, instead of the family initiating the conversation.
Marketing claims a 35-40% surge in consumer base during lockdown

We spoke to the matchmaking portal’s director of brand marketing, Adhish Zaveri…
Marketing removes 'skin tone filters' from its platform

Shortly after HUL dropped the word fair from its product 'Fair & Lovely', announced it would remove the skin tone criteria filter from its site.
Companies’s new video calling feature witnesses surge in usage

Over 75,000 members use Shaadi Meet in two days.