Is the Paytm crisis leading to higher ad spends in banking and fintech categories?
After RBI's action against Paytm Payments Bank, several banking and fintech companies have brought out ads harping on the concept of trust, an essential attribute in all financial products.
Slice says association with Kiara Advani to be a lasting one
Slice has replaced its brand ambassador of 16 years — actor Katrina Kaif. Anuj Goyal, associate director, Slice and Tropicana, PepsiCo India, talks to afaqs! about the move.
slice Appoints Amazon ICICI Card Chief Sudeep Behari as Business Head
Prior to slice, at ICICI Amazon Credit Card Partnership, he handled business transformation initiatives as well as the brand expansion mandate across verticals.