Experts compare past and present crisis responses, focussing on clear strategy development.

The study highlights the increasing popularity of gaming in non-metro areas, with almost half of casual gamers and 43% of real-money gamers hailing from these regions.

Reports indicate that the digital advertising sector is projected to hit Rs 62,045 crore by 2025, with a compounded growth rate of 23.49%.

Many have tried to conquer X (formerly Twitter). Many have failed. Will the new challenger have a different story?

Brands nowadays are opting for internet content creation as a means to establish trust and credibility.

As per the GWI study by Meta, Instagram reels is playing a leading role in aiding discovery for beauty and fashion brands.

Our guest author uncovers the untold power of UGC, revealing how brands can harness authenticity, build communities, and skyrocket conversions.

The potential move towards introducing a nominal monthly fee is an effort to curb the influx of automated bots on the social media platform.

The dialogue focused on fostering a transparent and responsible influencer marketing industry, ensuring consumer protection while empowering creators.

The new guidelines will make it mandatory for influencers to disclose their qualifications, before giving health and wellness advice.