Results for 'Social media'


The 'Indian Matchmaking' saga: What makes brands and influencers swipe right on each other?

While influencer marketing is an attractive medium for brands to create buzz, matching with the right influencers is a challenge.

IPG Mediabrands ranks YouTube as the most responsible social medium

In a first, IPG Mediabrands has released a Media Responsibility Audit of the different social platforms.
Guest Article

The battle of the social media platforms - What should a creator focus on?

Here are some tips and tricks to hack the algorithm, and build a loyal follower base on the most-used social media platforms.

Ek Lakdi Ko Dekha Toh Aisa Laga…. Fevicol sings on social media

Read again! The hit love lyric from the ‘90s finds meaning in Fevicol’s new social media creative
Guest Article

Kent ad analysis: Outraged social media Vs anxious condominium aunties

When brands run into a social media blaze, what’s the best way to douse it? Our guest author thinks aloud and holds a mirror up to netizens.

Corona conversations drop 20% as cases increase by 200%: Autumn Grey

A report by the marketing agency says, among other things, that education brands have been more active on social media, than banking and pharma
Social Media

Love in the time of quarantine

A photographer in Brooklyn, New York asked a girl out on a date during quarantine, using a drone. And, all this unfolded over social media
Social Media

When brands engage with each other in social media banter...

Here is what goes on behind Parle-G's social media handle.

TheSmallBigIdea becomes an agency of choice for social media promotion of films

Wins social media duties for Dharma Productions’ upcoming comedy film, ‘Good Newwz’.
Social Media

These apps are putting a 'musical' twist on social media

Here's a look at some of the players in the market...