Results for 'Social media'


Comscore aims for a comprehensive understanding of CTV consumption focussed on advertising front

The collective research and insights will be compiled into a report and published by the end of 2024.

Swiggy launches Smart Links to boost orders for restaurants with online presence

This new tool helps restaurants convert social media footfall to business with just one click.
Corporate Communications and PR

Assessing crisis management: Can founders’ influence turn the tide on social media?

Experts compare past and present crisis responses, focussing on clear strategy development.

Social media, reels & influencers drive Indian gamers to discover & purchase new games: Meta X GWI Study

The study highlights the increasing popularity of gaming in non-metro areas, with almost half of casual gamers and 43% of real-money gamers hailing from these regions.

OTT or social media: The big advertiser dilemma defining India's booming digital landscape

Reports indicate that the digital advertising sector is projected to hit Rs 62,045 crore by 2025, with a compounded growth rate of 23.49%.

Is Jack Dorsey’s Bluesky another Threads in the making?

Many have tried to conquer X (formerly Twitter). Many have failed. Will the new challenger have a different story?

Zerodha's Nithin Kamath emphasises YouTube's significance in the era of social media

Brands nowadays are opting for internet content creation as a means to establish trust and credibility.
Social Media

AR, social media and influencers drive beauty and fashion purchases in India: Meta Report

As per the GWI study by Meta, Instagram reels is playing a leading role in aiding discovery for beauty and fashion brands.
Guest Article

Harnessing the power of user-generated content for social media success

Our guest author uncovers the untold power of UGC, revealing how brands can harness authenticity, build communities, and skyrocket conversions.

Elon Musk reveals plans for user payments on X, formerly Twitter

The potential move towards introducing a nominal monthly fee is an effort to curb the influx of automated bots on the social media platform.