Results for 'Social media'

Points of View

Is meme marketing overdone?

A quick analysis of brands' current favourite digital marketing tack...
Guest Article

How social media made brands more human

A guest article about the rigid and holy 'brand strategy' of the past versus the modern day human-like adaptable brand. The author is co-founder and director at MAAD, a user-generated advertising and marketing platform.
Digital

The rise of micro-influencers...

Digital

Karthik Srinivasan's new book focuses on personal brand building...

Advertising

"Consumers globally, are demanding real, powerful storytelling": P&G's Ritu Mittal

Digital

South India has been a special market because adoption and engagement rates are higher: Sunil Kamath, ShareChat

Marketing

Consumers in India spend over 10 hours daily on devices, engaging with content: Adobe’s Brand Content Survey

Digital

Twitter - Vistara Lessons: Delete or Defend?

Points of View

4 rival print media groups join hands...

Points of View

Learning from Surf Excel's social media fire