Results for 'SonyLIV'


SonyLIV’s KBC Play Along heightens consumer delight with KBC 12

10 winners, 10 lacs, everyday through the season.
Social Media

SonyLIV's promotional tactic for 'Undekhi' draws sharp criticism

The 'test activity' as described by the OTT platform in a clarification didn't sit well with people.

“We are trying to learn from the mistakes made by our competitors”: Saugata Mukherjee, SonyLIV

Mukherjee worked with Hotstar and Star TV before joining SonyLIV as head-original content in February 2020. He talks about how SonyLIV will approach its content creation, among other things.

SonyLIV’s first-ever exclusive digital selection process of KBC breaks all previous participation records

These auditions saw more than 12K participants, a 4x increase compared to last season.

Applause Entertainment signs multi-show deal with SonyLIV

In a short span of 12 months, Applause Entertainment successfully released 12 series spanning different genres across multiple platforms.

SonyLIV 2.0 rolls out with a refreshed & enhanced user experience and a new brand identity

All new UI/UX interface aimed towards uplifting consumer experience.

Is this what celeb endorsements will look like in a locked-down world?

A shot-in-quarantine advertisement for Madhur Sugar that features Soha Ali Khan, among other celebrities, makes us wonder...

SonyLIV, VOOT, Colors Infinity, VH1 India to stream WHO's virtual concert...

...along with other channels, it will feature top artists to raise funds for frontline healthcare workers, it's like Live Aid but for the Coronavirus pandemic.

Digital Curated Content Complaint Council [DCCC] launched

The Council was launched at the India Digital Summit on 5th February 2020.
People Spotting

SonyLIV appoints Saugata Mukherjee as Head – Original Content, Digital Business

Mukherjee will be spearheading the Hindi original content initiatives for SonyLIV.