Spotify’s latest campaign aims to penetrate deeper into South India. The audio streaming platform has just released its first ad in Malayalam.

Efforts to promote the movie include tie-ups with Bisleri and Spotify.

On the sidelines of Spotify’s new campaign, we spoke to the head of marketing - India to understand the audio streaming sector and listening trends.

The brands all referenced SRK's past movies when tweeting to and about him.

The famed music composer’s playlist is now available on the leading audio streamer. Hence, the all-out marketing.

The ad touches upon another use that Indians have for Spotify - to stream religious songs and shlokas on auspicious days.

Type artist’s name in the search box, click, and here’s your ready to go playlist.

The report explores how the millennials and Zs are navigating COVID-19 challenges and the role of digital audio in their lives.

The music streaming giant now lets you share your favourite songs on the messaging app.

The music streaming app's marketing head speaks about changing attitudes towards paying for music and more.