Vancouver Knights wiil take on Toronto Nationals to clash in GT20 Canada 2024 opener.

The almost month-long tournament had several challenges for advertisers and media planners.

It will take place from July 3 to July 13 at Edgbaston and Northampton shire County Cricket Club in the UK.

Season 5 will feature 24 matches over 21 days, with day matches starting at 3 PM IST and night matches at 7:30 PM IST.

The brand will be seen across multiple promo tags, ad spots and in-show integrations across the whole tournament.

Jio Cinema and Star sports had the highest Earned Media Value (EMV) followed by the title Sponsor Tata.

It plans to enhance its digital presence and engage with viewers, demonstrating its commitment to the youthful, sports-loving segment.

The exhibitor will broadcast all India matches as well as the semi final and final match.

The film captures the essence of devotion, depicting individuals from children to seasoned veterans honing their cricketing skills.

The efforts have enhanced the reach and engagement by incorporating diverse personalities and utilising a diverse group of creators.