He joins from Star Sports, where he was Executive Vice President responsible for ad sales, global syndication and cross screen offer design and measurement.

OTT's premium audience is tempting but paid subscribers and the lack of third party measurement are factors marketers have to grapple with.

As part of ABP News presents Languages Week powered by Colors Bangla 2021, Gupta, the Head of Sports, Star & Disney India, spoke about the power of local language in sports broadcasting.

After being postponed midway in April, the remaining 31 matches of the tournament will now be held September 19 onward, with the final on October 15.

The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championship title.

The broadcaster announced Dream11, Byjus, Phone Pe, Just Dial, Bingo, Kamla Pasand, AMFI, Frooti, Asian Paints, Thums Up, Vodafone-Idea, Mondelez, Amazon Prime, and Groww as sponsors.

MS Dhoni dons brand new avatars to spotlight India's 'can do' spirit.

MS Dhoni dons brand new avatars to spotlight India's "can do" spirit

This documentary highlights the efforts and stride kabaddi heroes have made through their lives and the Pro Kabaddi League.

It’s about the upcoming day-night Test match between India and England at Ahmedabad’s Motera stadium where a pink ball will be used.