Results for 'Star Sports'

Marketing Initiative

T20 World Cup on TV: A Primetime spectacle that media plans cannot ignore! 

Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.
Advertising

Political parties leverage OTT platforms for advertising during Lok Sabha Election

The Indian National Congress is advertising on Disney+ Hotstar, while the Bharatiya Janata Party is advertising on MX Player.
Media

Chronicling IPL's 433% brand value growth

We take a look at how the branding efforts around IPL as a property have evolved over the years
Media

Meta collaborates with Star Sports and content creators for IPL 2024

Meta teams up with 250+ content creators and cricket teams to enhance IPL 2024 fan experience on Instagram and Threads.
Marketing

Bisleri International partners with five IPL teams targeting youth to promote hydration

It plans to launch a campaign featuring limited-edition packs, in-stadium branding, digital content, and partnerships with Star Sports.
Media

Star Sports launches 'Star Creator's Network' for IPL 2024 with influential content creators

The network offers creators the opportunity to build content around IPL themes and narratives to engage sports fans and digital audiences.
Media

Star Sports welcomes nine new broadcast sponsors for IPL 2024

It has already onboarded Dream11, Vimal, Asian Paints, Charged By Thums Up, Joy, Dettol, and Amul.
Media

Star Sports collaborates with Tata Play & Airtel Digital TV to elevate IPL viewing experience for users

The partnership provides Star Sports R.E.D., an interactive platform that can be accessed with a simple click.
Advertising

A brief recap of broadcasters going all in on IPL promos

Here is a list of campaigns that helped turn IPL into the hottest entertainment property in the country.
Advertising

As MS Dhoni hands over his CSK captaincy, we delve into some of his unforgettable IPL ads

The former captain and skipper took on various roles to express his passion for the game.