"Your personal brand is the sum total of the online and offline you": Sumanto Chattopadhyay
In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?
How do creative geniuses hide them from fellow folks? Also, is there any risk if they share the ideas, out of excitement or to simply put them to the test?