Results for 'Sumanto Chattopadhyay'

Guest Article

"Your personal brand is the sum total of the online and offline you": Sumanto Chattopadhyay

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?

Hero Lectro positions its e-cycles as an alternative to public transport

The ad makes no mention of the pandemic or how the e-cycle offers any precautionary measures. It instead focuses on the vehicle's speed

Himalaya plugs in the 'Namaste' to promote its PureHands hand wash and sanitisers

It has launched a new campaign called #ThePurestGreeting that's conceptualised by 82.5 Communications.
Points of View

Keeping ideas theft-proof in adland

How do creative geniuses hide them from fellow folks? Also, is there any risk if they share the ideas, out of excitement or to simply put them to the test?

A magic 'switch' for virality?

A closer look at Panasonic Life Solutions' new TVC and viral content in the changing media landscape...
People Spotting

Rishabha Nayyar named National Strategy Lead of 82.5 Communications

He will report to Kapil Arora, Co-Chairman & CEO.

Ford India pulls a Gillette: A look at the brand's new 'woke' spots

People Spotting

Kapil Arora appointed Co-Chairman & CEO of 82.5 India


Sweaty in summer? Lux Cozi has a solution - scented vests


Meet adman Sumo, aka 'The English Nut'