Bollywood movie ‘Bholaa’ partnered with 12 brands in 2023.

Ad volumes saw a 1% growth in Jul-Sep’23 compared to Jan-Mar’23, says the report.

Upbeat consumer demand, Cricket World Cup and blockbuster movie promotions are driving the festive radio ad spends this season.

Grammarly was the leading exclusive advertiser among digital and TV mediums during Jan-Jun’23.

As per the report, in H1 2023, Reckitt Benckiser (India) led with 27% of ad volumes.

Akshay Kumar continues to be the most visible celebrity on TV in ads in the Jan-Jun period of 2023 followed by Amitabh Bachchan, says the report.

Services remained the leading sector with 15% share of ad volumes followed by food and beverages with 14% share.

Hindi GEC was the leading genre for advertising with 24% share of ad volumes says the report.

Services was the leading sector with 45% share of ad impressions this quarter

The report also highlights that betting app Lotus365 emerged as the leading brand advertising in print between Jan-March ‘23.