Results for 'TAM ADEX'


TV advertising volumes witnessed a 22% increase in 2023 compared to 2019: TAM AdEx

Bollywood movie ‘Bholaa’ partnered with 12 brands in 2023.

Ad volumes on Television grew by 5% in Apr-Jun’23 : TAM AdEx Report

Ad volumes saw a 1% growth in Jul-Sep’23 compared to Jan-Mar’23, says the report.

Festive radio ad spends soar as CWC and blockbusters drive demand

Upbeat consumer demand, Cricket World Cup and blockbuster movie promotions are driving the festive radio ad spends this season.

YouTube tops ad impression in web publication & app during Jan-Jun 2023: TAM AdEx

Grammarly was the leading exclusive advertiser among digital and TV mediums during Jan-Jun’23.

Music genre ads rise 9% in H1 2023: TAM AdEx

As per the report, in H1 2023, Reckitt Benckiser (India) led with 27% of ad volumes.

Celebrity endorsements on TV fell by 10% in H1 2023: Tam AdEx report

Akshay Kumar continues to be the most visible celebrity on TV in ads in the Jan-Jun period of 2023 followed by Amitabh Bachchan, says the report.

News genre ad volumes in H1 2023 witnesses 6% degrowth from 2021: TAM report

Services remained the leading sector with 15% share of ad volumes followed by food and beverages with 14% share.

Ad volumes on GEC channels grew 5% in the first half of 2023: TAM report

Hindi GEC was the leading genre for advertising with 24% share of ad volumes says the report.

Digital ad impressions grew by 33% this quarter: TAM Adex report

Services was the leading sector with 45% share of ad impressions this quarter

Print ad spaces per publication grew by 7% in Q1 2023: TAM AdEx

The report also highlights that betting app Lotus365 emerged as the leading brand advertising in print between Jan-March ‘23.