Results for 'TAM ADEX'


FMCG players lead ad volumes in movie genre: report

HUL, Reckitt, Mondelēz and Ponds were the top advertisers in the movie genre in 2022 and 2021, reveals TAM AdEx report.

TV news saw 2% drop in ad volumes in 2022, over 2021: report

Hindi news topped, with more than 30% share of the news genre’s ad volumes in 2022 and 2021, reveals TAM AdEx report.

TV ad volume grew in 2022 over 2021, albeit only slightly: TAM AdEx report

Regional channels held a lion's share, as per the report.

Ad volumes per match during ICC T20 World Cup dropped 47% YoY: report

The number of categories, advertisers and brands dropped this year, as compared to 2021, reveals TAM Sports report.

Digital ad insertions witness a drop in July-September: report

The TAM AdEx digital quarterly report states that the services sector had the highest share of ad insertions (44%), followed by education (13%).

Reckitt leads list of top TV advertisers: TAM Quarterly Report

The company has displaced HUL from the top of the list of advertisers on television during the July to September 2022 quarter.
Gaming and e-Sports

Ecom-Gaming ad spends up 2x on TV: TAM AdEx report

The report covers the January to August 2022 time period.

Reckitt, Amul, and LIC lead news genre advertising during H1 2022: TAM AdEx report

Spices, cement and jewellery retailers, had the maximum share of ad volumes, at 3%.

Akshay Kumar tops TAM celeb index in H1 2022

With an average visibility of 37 hours per day across all channels, he was the most visible star.

TV ad volumes up 47% in Jan-Jun 2022: TAM AdEx

The leading sector during the period was food and beverage, with 22% ad volumes share.