The app enables users to watch live TV, access on-demand content, manage accounts, and use their mobile as remote for set-top box, among others.

Last month, it increased its stake in the DTH provider by purchasing a 10% stake from Temasek.

Tata Play to offer Prime Lite, DTH & Binge packs, Prime Video, free delivery, and six OTT apps starting at Rs 199.

With Temasek's exit, Tata Play has now become a 70:30 joint venture between Tata and Walt Disney.

The head – network advertising sales says beyond IPL, 10-15% of daily inventory is also allocated on entertainment HD channels.

The collaboration between Tata Play and Disney Star aims to provide unparalleled viewing experiences and ignite a revolution in TV viewing.

The partnership provides Star Sports R.E.D., an interactive platform that can be accessed with a simple click.

The partnership allows advertisers to target premium audiences in the top eight metro cities, offering access and engagement opportunities.

Tata Play has teamed up with Invidi and TAM to start addressable ads for linear television.

The campaign conceptualised and developed by Chimp&Z Inc. embraces the nuances of old vs new.