The head – network advertising sales says beyond IPL, 10-15% of daily inventory is also allocated on entertainment HD channels.

The collaboration between Tata Play and Disney Star aims to provide unparalleled viewing experiences and ignite a revolution in TV viewing.

The partnership provides Star Sports R.E.D., an interactive platform that can be accessed with a simple click.

The partnership allows advertisers to target premium audiences in the top eight metro cities, offering access and engagement opportunities.

Tata Play has teamed up with Invidi and TAM to start addressable ads for linear television.

The campaign conceptualised and developed by Chimp&Z Inc. embraces the nuances of old vs new.

This ad-free service, priced at Rs. 2/- per day and available on channel 311.

The campaign #17SaalTataPlayKeSaath pays tribute to the unsung heroes of Tata Play through a heartfelt video depicting different stakeholders' roles.

Tata Play Asomiya Monoronjan, the new value-added service on Tata Play, will be at Rs. 45 per month. Viewers can tune in to 1955 to watch it on TV.

The MD and CEO says Tata Play Binge's recent move to offer its services to non-DTH subscribers will widen its base to the entire pay TV universe of 120 million users.