The campaign involves health experts and influencers, aiming to raise awareness and promote a healthy sleep routine.

This partnership aims to enhance the brand's digital presence and resonance across multiple social media platforms.

The campaign has been conceptualised by The Sleep Company in collaboration with World Without Walls.

The video, not only highlights the product's cutting-edge features but also captures the essence of relaxation and rejuvenation.

Prior to joining The Sleep Company, Singla was associated with global brands like Audi, Volkswagen, and Maruti.

The brand plans to invest in omnichannel expansion and grow its D2C business.

In a light-hearted roast on memory foam, Anil Kapoor highlights the superiority of the brand’s patented SmartGRID technology .