Steve Priya has conceptualised the #UpgradeToSmartBed campaign featuring The Sleep Company’s smart recliner bed.

Ripal Chopda, chief marketing officer, The Sleep Company, believes that when consumers evolve and engage, it helps brands thrive in the industry.

The campaign is conceptualised by Steve Priya.

The campaign has been conceived by Steve Priya.

The account was secured through a multi-agency pitch and will be managed from the agency's Mumbai office.

The campaign involves health experts and influencers, aiming to raise awareness and promote a healthy sleep routine.

This partnership aims to enhance the brand's digital presence and resonance across multiple social media platforms.

The campaign has been conceptualised by The Sleep Company in collaboration with World Without Walls.

The video, not only highlights the product's cutting-edge features but also captures the essence of relaxation and rejuvenation.

Prior to joining The Sleep Company, Singla was associated with global brands like Audi, Volkswagen, and Maruti.