Results for 'Thums-Up'


A look back at Thums Up’s ‘Toofani’ India journey

The company announced that it had grabbed 20% share of the cola market in India. How did it get to this point?

Maaza becomes Coca-Cola’s fastest growing brand in India

The mango drink has overtaken the growth rate of Thums Up and Sprite, the beverage maker’s largest brands.

Thums Up brings in Shah Rukh Khan to position itself as more than a soft drink

Conceptualised by Ogilvy, the new campaign is in line with the brand’s previous association with cricketer Jasprit Bumrah.

Jasprit Bumrah rechristens “soft drink” Thums Up as “toofan” in new ad

Indians usually call the Coca-Cola beverage a soft drink but it, through the ad, rejects the label.

Thums Up shares Jasprit Bumrah’s story of grit in new spot

With its latest ad film, Thums Up announces its partnership with ICC Men’s T20 World Cup 2021.

Thums Up marks first-ever Paralympic Games association with #TaanePalatDe

In the newly-released campaign film, we see the athletes wearing the ‘taunts’ they received every day from people on their T-shirts.

Tokyo Olympics signs Thums Up as official partner

The association comes as India enters its 100th year of participation at the Olympic Games.
Points of View

Will Pepsi's 'sugar tweak' have a domino effect beyond calories and carbs?

The new Pepsi formula will have less sugar and more fizz. How will the change be received by consumers, rivals, the F&B segment?

After a weak summer, cola brands pop the winter fizz with high decibel media burst

Coca-Cola, Pepsi, Thums Up and Sprite unveiled major campaigns last month featuring top star endorsers Ranbir Kapoor, Ranveer Singh, Disha Patani, Mahesh Babu and Tiger Shroff.

Ranveer Singh, Mahesh Babu battle zombies in new Thums Up ad

The duo is the last two men standing in a post-apocalyptic world.