Dabur, Thums Up, & Patanjali are all doing it. But here’s why, and here’s how.

The ad campaign, "Thums Up Utha, India India Macha," features Shah Rukh Khan and cricketers Jaspreet Bumrah, Ravindra Jadeja, and Rohit Sharma.

The series, hosted by Harsha Bhogle, will feature Sourav Ganguly, Yuvraj Singh, Gautam Gambhir, Virendra Sehwag, and Dinesh Karthik.

The ad features cricketers Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah, and Mohammed Siraj and actor Shahrukh Khan as the “Voice of Belief”.

It is part of the Coca-Cola Company's push towards branded content.

The campaign titled ‘Charger Dena’ has been conceptualized by Ogilvy.

Here’s a quick look at Thums Up’s second TVC featuring the Bollywood actor.

The company announced that it had grabbed 20% share of the cola market in India. How did it get to this point?

The mango drink has overtaken the growth rate of Thums Up and Sprite, the beverage maker’s largest brands.

Conceptualised by Ogilvy, the new campaign is in line with the brand’s previous association with cricketer Jasprit Bumrah.