Results for 'Thums-Up'

Marketing

Maaza becomes Coca-Cola’s fastest growing brand in India

The mango drink has overtaken the growth rate of Thums Up and Sprite, the beverage maker’s largest brands.
Advertising

Thums Up brings in Shah Rukh Khan to position itself as more than a soft drink

Conceptualised by Ogilvy, the new campaign is in line with the brand’s previous association with cricketer Jasprit Bumrah.
Advertising

Jasprit Bumrah rechristens “soft drink” Thums Up as “toofan” in new ad

Indians usually call the Coca-Cola beverage a soft drink but it, through the ad, rejects the label.
Advertising

Thums Up shares Jasprit Bumrah’s story of grit in new spot

With its latest ad film, Thums Up announces its partnership with ICC Men’s T20 World Cup 2021.
Advertising

Thums Up marks first-ever Paralympic Games association with #TaanePalatDe

In the newly-released campaign film, we see the athletes wearing the ‘taunts’ they received every day from people on their T-shirts.
Advertising

Tokyo Olympics signs Thums Up as official partner

The association comes as India enters its 100th year of participation at the Olympic Games.
Points of View

Will Pepsi's 'sugar tweak' have a domino effect beyond calories and carbs?

The new Pepsi formula will have less sugar and more fizz. How will the change be received by consumers, rivals, the F&B segment?
Advertising

After a weak summer, cola brands pop the winter fizz with high decibel media burst

Coca-Cola, Pepsi, Thums Up and Sprite unveiled major campaigns last month featuring top star endorsers Ranbir Kapoor, Ranveer Singh, Disha Patani, Mahesh Babu and Tiger Shroff.
Advertising

Ranveer Singh, Mahesh Babu battle zombies in new Thums Up ad

The duo is the last two men standing in a post-apocalyptic world.
Points of View

Will Chulbul's 'swag' override memories of Thunder?

Pepsi recently announced Salman Khan as its new brand ambassador.