The Thums Up Toofan campaign promises an exclusive journey to the West Indies for the ICC T20 Men’s World Cup.

The brand is positioning the beverage as an add-on to your food orders.

Crafted by Ogilvy India, the TVC immerses viewers into the heart of action, capturing the brand's youthful and fast-paced essence.

Dabur, Thums Up, & Patanjali are all doing it. But here’s why, and here’s how.

The ad campaign, "Thums Up Utha, India India Macha," features Shah Rukh Khan and cricketers Jaspreet Bumrah, Ravindra Jadeja, and Rohit Sharma.

The series, hosted by Harsha Bhogle, will feature Sourav Ganguly, Yuvraj Singh, Gautam Gambhir, Virendra Sehwag, and Dinesh Karthik.

The ad features cricketers Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah, and Mohammed Siraj and actor Shahrukh Khan as the “Voice of Belief”.

It is part of the Coca-Cola Company's push towards branded content.

The campaign titled ‘Charger Dena’ has been conceptualized by Ogilvy.

Here’s a quick look at Thums Up’s second TVC featuring the Bollywood actor.