Tanishq’s Rakhi spot celebrates the bond between sisters-in-law
Conceptualised by Tanishq and Webchutney, the ad film titled #SistersByChoice shows the special relationship that a woman shares with her brother’s wife.
“There’s an explosion of fashion in the mass segment”: Sonata’s Subish Sudhakaran on the ‘Rs 499 watch’
Titan recently tied up with Flipkart to retail a range of Sonata - 'Epic by Sonata' - watches priced at Rs 499. A quick chat with Sonata’s marketing head.
“We are building Fastrack as a 'fashtech' brand”: Ajay Maurya, head of marketing
After finding firm footing in the smartband segment, Fastrack has now entered the wearable audio market with wireless earbuds, neckbands and headphones.