With over 20 years of experience in marketing, sales & consulting, he has worked with ITC, PepsiCo, Reckitt and GSK Consumer Healthcare India in the past.

A quick chat with the brand’s marketing head Suvid Bajaj about the campaign and the challenges he faced during the COVID-induced lockdown.

Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.