Results for 'Udaan'

Advertising

B2B marketplace udaan woos kirana store owners in first digital ad

A quick chat with the brand’s marketing head Suvid Bajaj about the campaign and the challenges he faced during the COVID-induced lockdown.
Distribution Diaries

"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products

Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.
Media

'Mahasangams' 2.0: Why TV channels love this strategy

Interviews

"There's no reason why we shouldn't launch a new channel...": Raj Nayak

Media

GEC Watch: Sony Pal enters Top 10 GECs

Media

GEC Watch: Star continues its run at the top; Sony enters top 5

Media

GEC Watch: Star Plus retains top spot

Media

GEC Watch: Colors feels the heat as Star Plus races ahead

Media

GEC Watch: Colors stays put at the top

Media

GEC Watch: PK boost for Sony