Results for 'Udaan'

People Spotting

Udaan’s Suvid Bajaj joins Spinny

With over 20 years of experience in marketing, sales & consulting, he has worked with ITC, PepsiCo, Reckitt and GSK Consumer Healthcare India in the past.

B2B marketplace udaan woos kirana store owners in first digital ad

A quick chat with the brand’s marketing head Suvid Bajaj about the campaign and the challenges he faced during the COVID-induced lockdown.
Distribution Diaries

"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products

Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.

'Mahasangams' 2.0: Why TV channels love this strategy


"There's no reason why we shouldn't launch a new channel...": Raj Nayak


GEC Watch: Sony Pal enters Top 10 GECs


GEC Watch: Star continues its run at the top; Sony enters top 5


GEC Watch: Star Plus retains top spot


GEC Watch: Colors feels the heat as Star Plus races ahead


GEC Watch: Colors stays put at the top