Results for 'Venkatesh Vijayaraghavan'


Do gadgets need special sanitiser? CavinKare's Bacto-V ads make a case

In the ads, hand sanitiser becomes the enemy while disinfecting gadgets, prompting users to utilise the spray instead.

Lockdown forces DIY hair colour solutions upon paranoid salon patrons

As India attempts to 'unlock', people are still paranoid about visiting beauty salons. How have DIY hair colour solutions been faring in lockdown?
Distribution Diaries

"Spotlight, back on general trade stores, neighbourhood kirana": Venkatesh Vijayaraghavan

The CEO and business head of CavinKare discusses the new distribution game in the face of the Coronavirus pandemic.

CavinKare’s Venkatesh Vijayaraghavan on the launch of new disinfectant brand Bacto-V

The company manufactured and launched the new range with 30-40 per cent of its factory staff. "Entire force of the organisation was put behind this launch..."

CavinKare out with 'gadget and surface disinfectant' spray Bacto-V

Bacto-V Gadget Disinfectant and Bacto-V Multi Surface Disinfectant will be available to consumers across various channels – Kirana stores, Modern Trade and E-commerce platforms.