Results for 'Vikram Mehra'

Interviews

"At Saregama, anthropology trumps technology": Vikram Mehra on Carvaan's journey from Classics to Kids to Karaoke

The MD of Saregama dives deep into his Carvaan's expansion and how it is based on consumer behaviour.
Advertising

Saregama positions Carvaan as a hack to keep stubborn senior citizens indoors during pandemic

The ad revolves around a father and his daughter’s telephonic conversation where the latter cautions the former against stepping out.
Marketing

Saregama to donate 'Carvaans' to old age homes

It believes the power of music can help the elderly get through these lonely, and challenging times.
Companies

Saregama music library grows by 10%

11,000 unexposed musical gems from Gauhar Jaan , Ghulam Ali , Lata Mangeshkar, M.S Subbulakshmi and others added to the Catalogue.
Advertising

McCann Delhi tops WARC Effective 100 list

Marketing

Right after Pulwama, does India have an appetite for a Kashmir-based film?

Advertising

Saregama Carvaan wishes Happy Mother's Day in Retro style

Interviews

"Consumers wanted a lean-back experience": Saregama's Vikram Mehra on Carvaan

Digital

Amazon partners with Saregama

Media

Lodestar UM bags Saregama business