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Blog
Results for 'Vikram Mehra'
By
Anirban Roy Choudhury
Interviews
"At Saregama, anthropology trumps technology": Vikram Mehra on Carvaan's journey from Classics to Kids to Karaoke
The MD of Saregama dives deep into his Carvaan's expansion and how it is based on consumer behaviour.
By
Ananya Pathak
Advertising
Saregama positions Carvaan as a hack to keep stubborn senior citizens indoors during pandemic
The ad revolves around a father and his daughter’s telephonic conversation where the latter cautions the former against stepping out.
By
afaqs! news bureau
Marketing
Saregama to donate 'Carvaans' to old age homes
It believes the power of music can help the elderly get through these lonely, and challenging times.
By
afaqs!
Companies
Saregama music library grows by 10%
11,000 unexposed musical gems from Gauhar Jaan , Ghulam Ali , Lata Mangeshkar, M.S Subbulakshmi and others added to the Catalogue.
By
afaqs
Advertising
McCann Delhi tops WARC Effective 100 list
By
afaqs
Marketing
Right after Pulwama, does India have an appetite for a Kashmir-based film?
By
afaqs
Advertising
Saregama Carvaan wishes Happy Mother's Day in Retro style
By
afaqs
Interviews
"Consumers wanted a lean-back experience": Saregama's Vikram Mehra on Carvaan
By
afaqs
Digital
Amazon partners with Saregama
By
afaqs
Media
Lodestar UM bags Saregama business
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