Brands are looking to make the most of this year’s packed sporting calendar. The agency’s head of sports is here to tell you how.

The humorous campaign envisions a future where AI handles all the jobs, allowing humans to embrace the art of doing nothing.

Dipika Bhasin will now head Team Reckitt and Jasmine Sachdeva has been named as Managing Partner.

Sairam will join the ExCo at Wavemaker India to help further accelerate Wavemaker’s digital capabilities.

The campaign #BrothersWhoCare focuses on inviting brothers across the country to show their appreciation for their sisters in a unique way.

The report reads real time environmental signals on IPL 2023 and analyses how the audience perception of IPL has evolved over the years.

Premjeet Sodhi and Mansi Datta will now be taking up the roles of Global Head of Measurement & Analytics and CSO respectively and Shekhar Banerjee will now also manage North & East for Wavemaker India.

Headquartered in Noida, KRBL is known for its premium quality of basmati rice sold globally.

Wavemaker has been associated with the brand since 2002 as its media partner.

She joins from Meta India, where she was a part of the global sales and marketing team.