The campaign #BrothersWhoCare focuses on inviting brothers across the country to show their appreciation for their sisters in a unique way.

The report reads real time environmental signals on IPL 2023 and analyses how the audience perception of IPL has evolved over the years.

Premjeet Sodhi and Mansi Datta will now be taking up the roles of Global Head of Measurement & Analytics and CSO respectively and Shekhar Banerjee will now also manage North & East for Wavemaker India.

Headquartered in Noida, KRBL is known for its premium quality of basmati rice sold globally.

Wavemaker has been associated with the brand since 2002 as its media partner.

She joins from Meta India, where she was a part of the global sales and marketing team.

Wavemaker and Mondelez won the top honours at the 2023 Emvies, meanwhile Kinnect won the Diversity Equality & Inclusion (DE&I) award presented by Google

Boombox brings together polar opposites of the music industry, the melody of Bollywood and the gully vibe of Hip-Hop, to make original music, to create a new soundscape.

The practice will be part of Wavemaker’s overall e-commerce and precision practice.

Kovoor joins Wavemaker after an 8 year long stint with Ogilvy.